Disney Pays Top Dollar For Super Bowl Ad Celebrating Its Legacy Days After Announcing 7,000 Layoffs

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The Walt Disney Company laid off 7,000 employees last week. The company cited cost-cutting for its mass cuttings.

But just days later, Disney cut no costs.

Instead, the brand paid for a 90-second commercial during the broadcast of Super Bowl LVII on Sunday. Per the New York Post, Disney paid around $7 million for the ad.

Of course, $7 million could have saved some jobs. Or many. Yet Disney CEO Bob Iger chose to instead celebrate Disney’s 100th anniversary with a montage of scenes from films like “Star Wars” and “Avatar.”

To be fair, the commercial was rather appealing:

Last Weekend, Iger announced the layoffs as part of an effort to achieve $5.5 billion in cost savings, following a dismal 2022.

Specifically, he says the brand plans to cut $2.5 billion in sales and general administrative expenses, and another $3 million from a reduction in non-sports content, including the layoffs.

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Disney annual passholders get a peek at the coronavirus-inspired changes inside the Magic Kingdom on July 9, 2020. (Gabrielle Russon/Orlando Sentinel/Tribune News Service via Getty Images)

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So, how did Disney pay for a $7 million ad that ran for 90 seconds on Sunday?

A Disney spokesperson claimed to the New York Post the company used previous advertising credits to cover the cost of the commercial. The company declined further comment.

“Something about that disney celebratory ad bugs me … maybe it’s the recent announcement they’re laying off 7,000 employees and spending at least $7 mil on the ad,” tweeted Kristina Monllos, senior marketing editor at Digiday.

Former Disney accountants might not be able to pay rent this month. But at least the company was able to celebrate its legacy between the Chiefs’ comeback and Rihanna’s crotch-grabbing.

Written by Bobby Burack

Bobby Burack is a writer for OutKick where he reports and analyzes the latest media topics as well as trending sports, cultural and political stories.

Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcast and radio stations.

Previously, Burack was a writer at The Big Lead where he covered similar topics. He also hosted an eponymous podcast where he interviewed several personalities such as Joe Tessitore, and Adam Schefter.

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  1. Rihanna’s half-time show was a great chance to make a quick trip to the store, take a shower or make dinner.

    MANY viewers undoubtedly took advantage of the this break in the exciting football action.

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