Bobby Burack
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Another channel went woke. Translation: another channel moved out of the ratings business.
Last month, A&E bowed down to the mob and canceled Live PD. Since A&E’s strategic decision, its ratings have plummeted to embarrassing levels.
Per the Wall Street Journal, from June 11 to July 19, A&E’s average primetime viewership is down an alarming 49%. How could it get worse? Check the key demographics. Advertisers prioritize adults 18-49 and 25-54 — that’s where the money is made. Profitable areas A&E has declined by 55% and 53%, respectively.
Live PD averaged around 1.9 million viewers, which is enormous for a cable program in 2020.
Before the pressure from the woke folks online got to be too much, A&E was up 4% in primetime.
The cancelation is tanking the channel’s entire day. Since the pull, total daily viewership is down 36% year-over-year. Did the key demographics at least hold up this time? Of course not. They are down 42% in 18-49 and 46% in 25-54.
Woke never wins. It never will. Just don’t tell ESPN, HBO Max, NBA, NFL, MLB, and the New York Times.
Good stuff, Bobby…your analysis, that is; not the demo numbers for A&E.
Always good to hear what the media numbers are for all platforms…thank you!
Agreed 100%. All these sports leagues and cable networks are catering to the fringes and it is tanking. This coupled with people cord cutting will have to lead the networks (and sports) to re think this Twitter based strategy. Companies need to stop paying attention to the opinions of Twitter users. The people that matter aren’t sitting on Twitter all day opining about who is racist, we are working for a living.
Good. Haven’t watched A&E since.
Just wait until the Woke-Asouruses at TNT and TBS are forced to cancel the reruns of friends. Yup.
my Gen X pants are showing. Love it. Still love it.
… nearly every show is racey by today’s’ standards. They tackle nearly every controversial subject that is not allowed in public anymore. Someone is gonna complain and they will have to remove the show. 😟
The NBA and ‘Friends‘ could literally ruin those Turner networks. One for actually being on TV (the NBA) and the other for being removed from TV (friends).
You heard it here first.
These are the type of numbers that will matter in the end relative to entertainment and sports. Bringing wokeness and politics into avenues people turn to for escape from every day reality is not a recipe for long term success. There is only so much bombardment people can take. Hopefully these organizations realize there really is a silent/rational majority out there and volume only pertains to the loudness of the liberal Sirens from traditional and social media, not actual numbers in their favor.
Best news I have heard in a good while. One of our favorite shows was BodyCam. That got pulled at the same time because it showed the dedication of our law enforcement officers and the real time danger they endure on a daily basis. I hope the idiots at the network get canned for making such a bad business decision.
supply and demand – it has decided for years what goes down and up.