USC NIL Partnership Will See Jordan Addison Driving A $120,000 Mercedes

Everything comes with a price, including new NIL partnerships, as USC proved on Wednesday. The in-house collective ‘BLVD’ has announced they’ve partnered with ‘Fletcher Jones Automotive Group’. They claim to be the #1 Mercedes dealership in the country, based out of Newport Beach, CA.

The new deal will see transfer WR Jordan Addison and DL Tuli Tuipulotu driving around in a brand new Mercedes-Benz S500s, which are $120,000 vehicles. This new deal marks the first time that a ‘collective’ has signed a deal with a car dealership, though many other groups around the country have silent agreements.

According to On3, the deal will only involve five current USC players, though future expansion is on the table.

“Obviously everyone knows Jordan (Addison), but Tuli is our top defensive lineman,” BLVD’s senior account manager Spencer Harris told the site. “He’s a true junior, going to have a big year. And now they’re driving all-black Mercedes-Benz S500s. … We just started it off as five. There’s going to be some crossover in our marketing content — it should be a pretty cool deal.”

Now, every premier player will not be driving around in these fancy cars, but it will benefit the school in recruiting and proves that USC isn’t messing around when it comes to Name, Image and Likeness.

Obviously, we will see other ‘collectives’ joining in on the dealership process, making them public. But now that USC has set the bar, expect to see schools around the country get in on the action, especially if it benefits recruiting and current players.

We have seen individual deals made between dealerships and players, with Bryce Young getting a deal with Mercedes of Tuscaloosa.

Of Course, not every team will make deals with Mercedes dealerships.

Wisconsin’s Offensive Line Scores Unique NIL Deal

Let the fun continue with NIL.

Written by Trey Wallace

Wallace started covering the SEC in 2012, as the conference landscape was beginning to change. Prior to his time in Knoxville, Wallace worked in Nashville for The Read Optional, where he first produced content that garnered national attention. His passion for sports is evident in his work and has led him to break some of college football’s biggest stories. His social media reach and natural podcast proficiency continue to make Wallace one of SEC’s most trusted sources.

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