Bud Light Is Trying Another New Marketing Strategy: FREE BEER

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Bud Light is not having a fun time right now. During a time of the year — summer — when sales should spike as people are out enjoying their lives in the warm weather, Bud Light can’t seem to give away their beer for free. But that’s not going to stop them from trying.

Here at OutKick, we’ve extensively covered Bud Light’s massive decline. Partnering with a trans woman — Dylan Mulvaney — who actively mocks real women — with a stereotypical and overly flamboyant impersonation of a woman — was not a good business decision.

Instead of “bringing in new customers” as — I assume — was the plan, they turned off their customer base. That’s fairly obvious from recent sales figures.

Cans of Anheuser-Busch Bud Light brand beer sit in a warehouse and the company is now trying to give it away for free.
Cans of Anheuser-Busch Bud Light brand beer sit in a warehouse and the company is now trying to give it away for free. (Photographer: Daniel Acker/Bloomberg via Getty Images)

It’s not uncommon for alcohol brands to offer rebates. Walk into any liquor store and many of the bottles are adorned with little tags to mail away for a check in 4-6 weeks. This is a practice I took part in quite frequently in some of the leaner years of my life.

Hey, I’m a communications major. You have to expect some lean years.

But what you generally don’t see in liquor stores is a rebate that covers the ENTIRE cost of the product. That seems like bad business. $10 back on that $30 bottle of Jack Daniels? Sure. Buy a second bottle and get an extra $15!

Bud Light loves to try new and innovative marketing strategies — clearly — so here’s another one: free beer!

This is objectively funny. It’s also funny because the display looks full, so people aren’t even taking them up on the offer.

Bud Light actually attempting to give away free beer

I have to say though … I’d find it pretty hard to turn down the free beer.

I get it. People are free to support companies with which they agree and disassociate from ones they don’t. Or, not take company politics into account at all.

That’s the beauty of our free, capitalist society.

I’ll say this: though I’m not actively boycotting Bud Light or anything like that — boycotting requires too much effort and I’m lazy at heart — I haven’t had a Bud Light since the disaster went down.

Why? Well, Coors Light and Miller Lite — to me — are practically the same thing. I don’t drink cheap light beer because I love the taste.

No, I’m trying to catch a buzz and save some room in my stomach and wallet for some burgers and hot dogs at the nine-hole turn.

And, if all three are an option, it’s easy to pick any of the three. So I choose not to select Bud Light.

A sign disparaging Bud Light beer is seen along a country road.
A sign disparaging Bud Light beer is seen along a country road. (Photo by Natalie Behring/Getty Images)

However, if someone handed me a Bud Light on the sixth tee box and said “this is free,” I’m not slapping it out of their hand. Sorry.

Think of it this way, though: Bud Light still has to pay to manufacture that beer. It’s not free to make. So, if you do buy a case of Bud Light and force them to pay you a full rebate, you’re actually taking money away from the company.

Don’t want people to see you drinking it? Dump it in a red Solo cup.

Tis’ the season anyway.

I’m just saying I find it hard to turn down free beer.

That doesn’t make me less American.

I think it makes more American, if anything.

Follow Dan Zaksheske on Twitter: @RealDanZak

Written by Dan Zaksheske

Dan began his sports media career at ESPN, where he survived for nearly a decade. Once the Stockholm Syndrome cleared, he made his way to Outkick. He is secure enough in his masculinity to admit he is a cat-enthusiast with three cats, one of which is named “Brady” because his wife wishes she were married to Tom instead of him.


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  1. Stop. Calling. Him. A. Woman. There is no such thing as a transgender woman. He is a man in a dress. A mentally ill man mocking women. Lending credence to his delusion is not helping anyone. Also, turning down a free Bud Light is easy and important. It will discourage whoever bought it for you from buying another one.

  2. Desperation is not an effective marketing tactic. i pretty much stopped buying beer 20 years ago and drink only whiskey. Glad Jack Daniels isn`t going to be putting a tranny on one of their bottles (not that I was worrying that would happen). That being said, I wouldn`t turn down a free Bud Light if I was thirsty enough. But I wouldn`t buying any of it, which is what AB wants. They just need to go back to hot chicks, funny ads, sports and maybe the clydesdales to recover and eventually all will be forgiven. The big question is…….will they?

    • Mark, I hate to ruin the whole lifestyle you have going there, but you’re a few years behind or forgot already. Might want to do a google for ‘Jack Daniels Drag Queen Summer Camp’.
      Also, JD is the BL of whisky, switch up to a nice bourbon and have a great memorial day weekend.

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