Zach Dean
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The raging Bud Light boycott is now officially in every corner of the country.
That’s right — nowhere is safe! Oh, you thought you could go into a bar in the liberal northeast and drink a Bud Light in peace? Nope. Surely the People’s Republic of California wouldn’t dare boycott such a great cause, right?
Wrong!
A newly released map — courtesy of Fox News — shows just how far the Bud Light boycott has spread, and I’m not sure any amount of masking or social distancing is gonna fix this one.
Bud Light sales plummet across the country
Like Bud Light and Anheuser-Busch’s sales numbers over the past month, there’s a whole lot of red there. In fact, it’s all red!
Down 18% out west and a staggering 29% in the Rocky Mountain States. Goodness gracious. Tack on another 25% in my neck of the woods in the great, big, beautiful state of Florida, and even 14 and 19%, respectively, in the liberal Northeast.
It is becoming increasingly clear that this problem for Bud Light is far from over.
Gee, ya think?
The April beer sales numbers came out earlier this week, and it was an absolute bloodbath.
Pretty much every single brew in the country NOT under the Anheuser-Busch umbrella saw massive spikes last month, while AB was in the red across the board.
According to Beer Business Daily, Anheuser-Busch volumes were down over 12% last month, led by Dylan Mulvaney poster boy, Bud Light, which was down a staggering 21.4%.
As if BL wasn’t down bad enough, two days after those numbers came out, Coors Banquet unleashed a new commercial celebrating 150 years in the most anti-Bud Light way possible. Shockingly, it went viral.
Add in the fact that people are getting canned left and right over at Anheuser-Busch, and it’s a giant mess now six weeks AFTER the initial Mulvaney collab.
Not great!
I know AB CEO Michel Doukeris said last week he was starting to see some light at the end of the tunnel, but I’m just not seeing it.
Perhaps someone should show him this handy-dandy map for the next earnings call?
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Not enough Clydesdales to save this dumpster fire.
The funny thing is that Anheuser-Busch is a MAJOR donor to the Republican Party. Great job, brainiacs! LOL
You sir, have just discovered the difference between a RINO and an actual conservative. Actual conservatives prioritize principle over profit, whereas RINOs do not. This is why democrats are so cozy with RINOs…because they can be bought. This is also why RINOs and Dems are united against the bad orange man…he gets in the way of their “bipartisan cooperation” which means little more than “I’ll support you stealing tax payer money for your pet project if you support me stealing their money for my pet project.”
Back to Bud Light…Corporations have learned for years that they can fully embrace every and any woke policies/ads with close to zero consequences. If Bud Light is reduced to ashes, that is the example we’ve been needing to inject a tiny little bit of caution in other companies considering woke ads and policies. I’m willing to sacrifice the worst beer ever made for such a result.