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The bleeding just won’t stop for Bud Light.
The company has been going through absolute hell ever since it teamed up with transgender activist Dylan Mulvaney at the start of April for March Madness. The backlash has been unrelenting for weeks, and the latest sales dating indicates the company hasn’t fixed the situation at all.
Retail sales are down 23.6% for the week that ended with May 6 compared to a year, according to data from Bump Williams Consulting and NielsenIQ (via New York Post).
Bud Light and Anheuser-Busch are in big trouble
However, Bud Light isn’t the only Anheuser-Busch brand getting lit up like a scoreboard. Several other beers under the AB umbrella also continue to see a sharp decline.
Budweiser is down 9.7%, Michelob Ultra is down 2.9% and Natural Light is down 2.5% compared to the same time period a year ago. The declines for those brands, while incredibly steep, are slowing slightly compared to the previous time window.
Still, Anheuser-Busch and Bud Light continue to bleed and there’s no end in sight. While AB products might be getting killed, other beers are soaring. Pabst Blue Ribbon is up 21.6% and Miller High Life is up 10.4%.
Go woke, go broke.
If the lesson of going woke and going broke hasn’t been drilled into beer brands at this point it never will. Bud Light decided to team up with a person whose entire brand is mocking women and acting like a young girl.
The company has been paying the price for months. Instead of focusing on marketing that’s aimed at the core Bud Light audience – regular dudes who want to crack a beer after work – the beer brand decided to go mega-woke.
The outcome was fans fleeing and seemingly no new customers. No, sales continue to get obliterated. The bleeding has also spread to other AB brands. It’s a massacre.
With no end in sight and summer right around the corner, you can bank on sales continuing to get crushed for the time being.
4 CommentsLeave a Reply
Might actually want to issue a true apology not the PR non apology bull shit one they released.
They had a chance to apologize for a woke employees ill advised actions, but they offered the “sorry, not sorry” response. That ship has sailed.
I have been Twitter banned for almost 3 years now after an off the cuff remark about Alyssa Milano being something.
The only upside to this is I do not have to see anything about this Dylan Mulvany pervert because it is all on Twitter
But I can say that there are SO MANY varying types of beer available that there is absolutely NO REASON for anyone ever again to crack open a Bud or any beer associated with AB
AB won’t be the last useful idiot brand to fall. The middle class fight back will result in a woke double down as they see the house of cards falling and a unifying summer rally ‘season’ will be financed to maintain the rage among Antifa….mily cheap college activists, to fortify useful idiots on the periphery of the Dementiacrat voting bloc and fill Cancel News Network dead air!
Keep boycotting woke businesses, keep laughing at them and their activists, because the one thing they all are afraid of most? Irrelevance!