Woke Hack of the Day: LeBron James

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LeBron James is the OutKick Woke Hack of the Day.

The reason we have selected LeBron relates to a must-read report that ESPN just released regarding Brooklyn Nets owner Joe Tsai and the NBA’s uneasy relationship with China.

Several years ago, LeBron notably sided with the CCP over the oppressed people of Hong Kong when the quest for freedom threatened his bottom line.

For context, we take you back to 2019 when then-Houston Rockets GM Daryl Morey tweeted, “Fight for Freedom. Stand with Hong Kong.”

Though popular among American audiences, such calls for freedom don’t sit well with the CCP. So their American lackey James, who makes millions from China through the NBA and endorsement deals with Chinese-affiliated companies like Nike, soon bent the knee to his Chinese overlords and told Morey to keep his freedom-loving mouth shut when it comes to China.

Here are LeBron’s own words from October 2019:

Now, the recent ESPN report claims that LeBron’s public interference in the controversy forced Tsai to take action as well on behalf of the CCP:

“In Shanghai, Tsai worried the government would cancel the games, the source close to him said. He asked his Alibaba co-founder, Jack Ma, to contact city officials to let the exhibitions continue. Ma was successful. Meanwhile, LeBron James, whose new movie ‘Space Jam: A New Legacy,’ was in production, raged to players about Morey during a meeting in China at a Ritz-Carlton, according to a source familiar with the meeting. (After returning to the U.S., James said Morey was ‘misinformed’ in his opinion about Hong Kong.)”

LeBron calling someone else “misinformed.” That’s rich.

It’s unclear whether any of the players to whom LeBron raged over Morey’s tweet pushed back or called LeBron a fraud. But we can only hope.

LeBron is one of the most unlikeable public figures in the news today. He has declared American police officers racist criminals while silencing those who want to speak out against Chinese human rights violations.

LeBron also isn’t too bright. Though he shut up and dribbled at Chairman Xi’s behest, China still didn’t allow Space Jam 2 — a film that recently won a Razzie award — to be shown in its theaters. Without China, the film earned only around $70 million, while production costs reached $200 million.

Let this be a lesson: if you kowtow to communists, at least make it worth your while. 

Previous Woke Hacks of the day include Michelle Beadle and her cackle and all-time failure Bomani Jones. Check back every day next week for a fresh slate of woke hacks.


Written by Bobby Burack

Bobby Burack is a writer for OutKick where he reports and analyzes the latest media topics as well as trending sports, cultural and political stories.

Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcast and radio stations.

Previously, Burack was a writer at The Big Lead where he covered similar topics. He also hosted an eponymous podcast where he interviewed several personalities such as Joe Tessitore, and Adam Schefter.


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  1. I feel like this column is no better than some of the MSM folks. They/them spend all day looking for something to be racist or oppressing. Why would we spend all day looking for someone to be “a woke hack”? Outkick needs to stop giving these people a bigger platform.

    • Nah because they’re inventing something that doesn’t exist. These woke idiots are very real, and they are causing actual damage to our country (unlike the fake racism). They should be called out and publicly shamed for their idiocy often.

        • First off dipshit, I don’t pay to “ingest” Bobby Burack’s garbage, I pay to COMMENT on Bobby Burack’s garbage. This toolbag recently published two articles ABOUT HIMSELF. This guy has no business calling anyone a hack, woke or otherwise

          Secondly, I’m done paying for it in about two weeks. Try looking at people’s comment history before making an ass out of yourself. Nothing I say even registers to the stupidity of BDL.

  2. “so many people could have been harmed, not only financially, but also physically, emotionally and spiritually…yes we do have freedom of speech but there can be a lot of negative that comes with that..”

    I notice money is his main concern, even though he has a net worth around 500 million. He also believes in free speech as long as it agrees with his ideals. Doesn’t care about slaves in china.

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