Woke Hack of the Day: Bomani Jones

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There are so many woke hacks on a daily basis that we decided to single out the biggest one per day.

OutKick will now name the Woke Hack of The Day at 5 pm (ET) every weekday.

We will consider all of the woke hacks across politics, sports, media and entertainment. So picking just one will not be an easy task.

And we promise we won’t only pick Keith Olbermann. Just some days — when he really deserves it.

Today’s Woke Hack is Bomani Jones. Remember that guy?

Bomani epitomizes a woke hack. He’s privileged, a career-long race-baiter, and a complete failure.

“No one in sports media history has ever failed more and been rewarded more than Bomani Jones and criticized less,” OutKick founder Clay Travis said on Tuesday.

And best of all, Bomani still brags about himself on Twitter. Today, Bomani told some random blog that his podcast is “populating.”

Well, we checked the charts and Bomani’s podcast ranks around 50th in the sports category. So it’s not nearly as successful as he claims.

But it’s clear why he’s choosing to point out his mediocre podcast numbers: as a TV and radio host, he’s a total zero.

After ESPN canceled both of his shows, HBO took the bait and gave him a weekly program following John Oliver.

—  Bomani is losing an unprecedented 80% of Oliver’s viewership. That has never happened before.

— Most weeks, he ranks so low that he misses the daily cable charts. His ratings are so bad that he doesn’t register.

— One week, the program averaged 44,000 viewers.

—  Even 2 am airings of “PAID PROGRAMMING” on CNBC attract more viewers than Bomani’s show.

— The show is built around one topic: calling white people racist. A novel idea.

For more on Bomani Jones’ failures, Clay and I break them down below:

Check back tomorrow for a new woke hack.

Written by Bobby Burack

Bobby Burack is a writer for OutKick where he reports and analyzes the latest topics in media, culture, sports, and politics..

Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcasts and radio stations.


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  1. How many more articles (this is the second today) and Clay rants are Outkick patrons going to have to deal with before you realize no one gives a fuck about this guy? We’re all proud of Clay for getting better radio engagement than Jones and we all understand Burhack has a minimum to meet.

    At least when you harp on trans athletes there’s a goal in mind.

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