Sydney Sweeney Does Yard Work In Lingerie, Tosses Bra Out The Window In Her Latest All-Out Assault On Industry
Sydney Sweeney didn’t reinvent the lingerie marketing formula, she just perfecting it.
Last week, Sydney Sweeney put the entire lingerie industry on notice. She officially launched a new line of lingerie called SYRN and the all-out assault was just getting underway.
It was a moment for the pop culture history books, and it will, if properly documented, be featured in marketing courses from now until the end of time. It was a moment that took us back to the basics.
There's no sleight of hand or bizarre hidden message behind it. Sydney made that clear when she wrote, "this is lingerie you wear for YOU, no explanation, no apology."
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No apologies, just a hot woman in lingerie giving a lesson in marketing at the highest levels. The formula has been around for a long time. She's leaning into it and is keeping the pressure on.
Sydney had a fresh round of content ready to welcome the work week on Monday. Spring is right around the corner and, naturally, she's doing yard work in her lingerie.
Sydney Sweeney's All-Out Assault on Lingerie Industry Isn't Showing Any Signs of Slowing Down
Another brilliant piece of marketing here by Sydney Sweeney. She's teasing the "first drop from the romantic world," she's hopping on a riding mower, and she's popping the bra off and tossing it out the window after a long day.
This is more than rolling around on the floor of a bland setting or vacant stares off into the distance while in lingerie.
This is storytelling, this content, and more importantly, it's another weapon she has that's going to catch some of the competition off guard. It shouldn’t, but it will.
They weren't prepared for the Hollywood sign bra stunt and they weren't prepared for an all-out assault once they got wind that Sydney was getting into the lingerie game.
It's February, this is peak lingerie season, and they're on the defense right now. They need a counter, and they're already a step or two behind. It's Sydney Sweeney's world, and we're all just living in it.