Clay Travis Performed A Beer Experiment And The Results Are Bad News For Bud Light

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OutKick founder Clay Travis can now add “scientist” to his multi-hyphenated job description after performing an experiment at a concert over the weekend.

It was a simple idea: He hit up a concert and brought along a cooler of frosty cold ones.

Free frosty cold ones.

Folks could grab beers out of the cooler, which was filled with a few different brands like Michelob Ultra, Yuengling, and Bud Light.

This was a well-designed experiment with most variables under control. The beers were in the same cooler, at the same temp, and all were just as easily accessible.

I don’t know about you, but I’d be grabbing a Yuengling every day of the week and twice on Sunday. But I wasn’t one of the subjects of this experiment, so let’s see what the good people of Nashville chose.

Go ahead. Take a wild guess at which beer was the last one floating in the cooler…

…Yes, it was Bud Light.

Oof, that’s a bad look for Bud Light. As if it needed any more bad looks.

Bud Light Has Doomed Itself And Clay’s Experiment Proved It

We’ve all walked past coolers full of Bud Light in recent weeks while the likes of Coors Light, Miller Lite, Yuengling, and any other brand that was smart enough not to send a personalized can to Dylan Mulvaney fly off of shelves.

Now, Clay has used science to show another real-world example of consumers saying “Thanks, but no thanks” to an ice-cold Bud Light.

People are even steering clear of free Bud Lights. That goes to show what a bad state the brand is in at the moment. Most of us would happily take the worst beer on the planet if someone offered it to us for free.

However, it appears that most people don’t want to align themselves with Bud Light’s brand of poor decision-making.

“Overall consumption of Bud Light is now down 26%. That’s an unmitigated disaster for the brand. And many are now avoiding the beer to avoid being mocked for drinking the beer,” Travis wrote. “There’s no quick fix here, brand is slaughtered in red state beer drinking communities. Bet there is hardly any at SEC tailgates this fall.”

Bud Light’s Mulvaney-based marketing disaster isn’t showing any signs of slowing down. It’s tough to imagine Anheuser-Busch’s biggest brand fully recovering from this fiasco.

Follow on Twitter: @Matt_Reigle

Written by Matt Reigle

Matt is a University of Central Florida graduate and a long-suffering Philadelphia Flyers fan living in Orlando, Florida. He can usually be heard playing guitar, shoe-horning obscure quotes from The Simpsons into conversations, or giving dissertations to captive audiences on why Iron Maiden is the greatest band of all time.


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  1. If Yuengling was sold in Michigan they would have trouble keeping up with demand and would probably have to open a new brewery. I am sure there is a stupid horrible reason why they don’t sell in Michigan that has to do with an idiotic Michigan law but now is the time to get Yuengling into the Mitten state!!

  2. I’m a 805 drinker for my everyday swill. Back in my younger years, when I had a marathon day of drinking, it came down to choosing BL or CL to keep you hydrated and somewhat sharp after 6 hrs of sun and beer. I was team BL…kinda excited to hang out with team CL this summer

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