Bronny James, the highly-touted son of LeBron James, continues to follow in his old man’s footsteps. James became the first high school athlete ever to sign an NIL deal with Beats by Dre Monday, the same company LeBron signed with 14 years ago when he became their first athlete ambassador.
Beats by Dre celebrated the signing by dropping a commercial featuring Bronny and LeBron, with the eldest James listening to classical music while also going one-on-one with his son on the court.
In case you were worried (hoping?) we’d be done with LeBron James when he eventually retires … don’t worry!
The video concludes with the words “The Legacy Continues.” Phew!
Bronny James signs with Beats by Dre, Nike
James’ latest signing comes a week after he signed with Nike, another company LeBron’s been with since he broke into the NBA in 2003.
Bronny James was one of five players whom the sportswear giant announced they had struck NIL deals with. The others were Iowa’s Caitlin Clark, Stanford’s Haley Jones, and two-more high school stars, DJ Wagner, and JuJu Watkins.
The Sierra Canyon High School guard still hasn’t made a final college decision, but, as OutKick noted last week, has a long list of potential suitors.
Last month, James took a highly publicized visit to Ohio State, where he and his father took in a Buckeyes football game. James later set the Instagram world on fire when he posted several pictures of himself decked out in OSU gear.