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Baylor-Gonzaga Obliterates LeBron-Led NBA Finals in Ratings

Baylor’s NCAA Championship win over Gonzaga on Monday drew 16.9 million viewers on CBS. A solid number in 2021, but a great number when compared to the most recent NBA Finals, which averaged nearly 10 million fewer viewers at just 7.4 million, a damning all-time low. Just shy of 17 million people watched Baylor-Gonzaga. That’s nearly 10 million more people than watched any game of the NBA Finals last year. Thoughts @mcuban? — Clay Travis (@ClayTravis) April 7, 2021 For comparison, here are the ratings from 2016-2019 (NCAA did not have a tournament in 2020): 2019: NCAA Championship (Virginia-Texas Tech), CBS, 19.6 million; NBA Finals (Warriors-Raptors), ABC, 15.1 million. 2018: NCAA Championship (Villanova-Michigan), Turner, 16 million; NBA Finals (Warriors-Cavs), ABC, 17.6 million. 2017: NCAA Championship (UNC-Gonzaga), CBS, 23 million; NBA Finals (Warriors-Cavs), ABC, 20.4 million. 2016: NCAA Championship (Villanova-UNC), Turner, 17.8 million; NBA Finals (Warriors-Cavs), ABC, 20.3 million. As the data shows, a single NCAA Men’s Championship game, when on broadcast TV, tends to outpace the NBA Finals average — however, a 16.9 million to 7.4 million difference is staggering. For the NCAA Championship, dropping from 19.6 million to 16.9 million in two-years’ time is a modest decline. That’s expected […]

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Written by Bobby Burack

Bobby Burack covers any news story that deserves attention but focuses on media. His interests include reading Stephen King novels, avoiding traffic on the road, and pretending to solve true-crime mysteries. He still believes Cersei should've won and encourages everyone to always question the news.