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Nearly Half Of Americans Changed Sports Viewing Habits Because Of Woke Social Justice

As they say, if you need a break from politics, turn off sports. The social justice warriors in the sports media may claim that fans haven’t minded the far-Left takeover of sports in recent years — but they are lying. According to a new YouGov / Yahoo News poll, nearly half of America changed its sports viewing habits once political and social messaging spread across the leagues. Because of aggressive woke messaging, three times as many Americans watched sports less often than those who watched them more often, 34.5 percent to 11 percent. 56.3 percent say they watched about the same amount. Though not quite 50-50, the number of those who changed habits was undoubtedly represented in total viewership declines. Ratings across all major sports were down in 2020. The NBA, the most political among them, lost over half of its audience in the NBA Finals, a Finals that featured its top individual and team draw, LeBron James and the Lakers. That’s not viewers watching less often, that’s viewers not watching at all. Keep in mind that these declines occurred during a pandemic, when far more Americans were home than normal. Daily work/school commutes were also slashed, allowing viewers to watch […]

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Written by Bobby Burack

Bobby Burack covers media, politics, and sports at OutKick.