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Grammy Awards Tank Badly, On Pace for All-Time Low

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What happens when a music awards show depicts police brutality and racism, celebrates “WAP,” and picks someone as unfunny as Trevor Noah to lead the show? An all-time record low, that’s what.

The viewership for the 2021 Grammys is so bad, only The Daily Show With Trevor Noah can relate. According to Nielsen’s earliest-available data, the awards show drew just 7.9 million, putting it on pace for a damning low.

The adjusted numbers will tick up, but the final viewership average will remain awful. To put these numbers into context, last year’s show drew 16.54 million viewers. One year later, the show is as dead as a Lakers-Heat NBA Finals matchup.

As for the demo-bros — “What about the demo? That’s all that matters” — the 2020 Grammys set a record at 5.4. The 2021 Grammys plummeted to 1.9. Also dead.

While almost every event, show, and game dipped over the past 12 months, the “America is awful” lectures have almost exclusively tanked the NBA Finals, Golden Globes, ESPYs, ESPN Radio, Jimmy Fallon, and now the Grammys to levels never seen before.

Trevor Noah deserves much of the blame here. There couldn’t have been a worse choice for host. Hint to CBS: if a guy kills The Daily Show, don’t hire him to do other things. Americans who consume South Park get the drift. Noah is promoted during its commercials with about two ads per show, two times more than needed.

At this year’s Grammys, Lil Baby also showed a skit depicting a white cop shooting a black man dead. To many, music is their only escape. Aggressively blending another form of art with social issues is a turn-off to, according to the numbers, over half of the routine Grammy viewers.

I’m not sure if “WAP” helped or hurt the viewership, yet I just want to point out that NPR named it the “song of the year” because women “honoring their own ladyparts drew the ire of the insecure zealots.” What does that have to do with music? NPR didn’t get into that.

Anyway, at least Cardi B and Megan Thee Stallion didn’t portray any Dr. Seuss characters:

No one watched the Grammys in 2021.

Written by Bobby Burack

Bobby Burack covers media, politics, and sports at OutKick.

10 Comments

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  1. You couldn’t have said it better. These shows keep getting woker and woker, and more people keep tuning out. And I still can’t name more than 1 Beyoncé song (Single Ladies), but her becoming the most awarded female in Grammy history tells you all you need to know about the state of music in 2021.

  2. Lil BabyLoadedDiaper would have been about 2000% more accurate if he showed a skit of a black person shooting another black person. Like the beginning of Boyz N Tha Hood “Stop” the Violence! Who in their right mind would watch this garbage. Forget about the political tilt who wants to see two nasty women talk about their WAP’s?

  3. probably impossible at this point, but if you cut off the money supply to these illiterates, then maybe things would change.. this is so easy to fix…PARENTS..MOM AND DAD with JOBS AND PURPOSE AND (RELIGION) or if not religion at least a sense of right vs wrong..this shit is wrong…cardi b is worse than nicki minaj…i didnt think that was possible…but fudruckers will become buttfuckers soon enough, just like in the movie IDIOCRACY

  4. “women “honoring their own ladyparts drew the ire of the insecure zealots.” What does that have to do with music? NPR didn’t get into that.”

    No, no zealots cared about this.

    Here is what happens. Some trashy shit is made. Then, the record company pays a Twitter troll to create a fake “conservative” account, which then clutches its pearls about the trashy product. Then every news media source miraculously finds the one “conservative” Twitter troll and births the controversy narrative.

    No one cares about Cardi B. Old people do not know nor care who she is. Young people think she is a joke.

    Fake. News.

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