Anheuser-Busch Boycotts Could Have ‘More Legs Than Most’ As Clydesdale Events Nixed

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The Bud Light/Anheuser-Busch boycotts over the Dylan Mulvaney controversy may have staying power, and the fallout has spilled over into a second week.

Several planned Clydesdale shows in Missouri have been canceled, “citing safety concerns for employees,” while one insider told the New York Post that this latest boycott could have “more legs than most.”

“It started out as a conversation on social media and has breached into mainstream media,” said Justin Kendall, editor of the beer industry trade publication Brewbound.

“Bud Light is the best-selling beer in the country,” he continued, adding that it still remains to be seen whether or not beer-drinkers follow through on their threats to boycott the company.

Dylan Mulvaney fallout could have serious ramifications for Bud Light, Anheuser-Busch.
Anheuser-Busch and Bud Light may be in trouble.

Bud Light backs Dylan Mulvaney, but at what cost?

We may not have to wait long, though.

The Post added that data from Bud Light sales at grocery and convenience stores should be available next week.

If you read the tea leaves, however, you may not even have to wait that long to connect the dots.

Kid Rock got the ball rolling last week by hurling a couple cases of Bud Light into the river during a profanity-laced video, while country music stars Travis Tritt and Jon Rich both banned Anheuser-Busch from their concerts.

The latest cause for concern comes to us from Missouri, where local Budweiser distributor Wil Fischer Distributing canceled all planned Clydesdale showings.

“We aren’t going to comment on the issue … everything is still sensitive in social media,” an executive at Wil Fischer told The Post, asking not to be identified by name.

And just to really make sure they’re properly rocking the boat, Anheuser-Busch’s president of marketing, Alissa Heinerscheid, recently she said she hoped to update the “fratty” and “out of touch” humor of the beer company to appeal to younger consumers.

Apparently, commemorating transgender TikTok star Dylan Mulvaney’s 1-year anniversary of becoming a female was the way to do that?

“She didn’t need to go that far and trash the prior campaigns,” branding expert Michael Stone told The Post.

“She could have said we are moving on to reach the demographic we want to reach and to communicate a different message.”

Even if the data is bad next week, Bud Light has apparently been on the way down for years now. While it’s still the most popular beer in the country, sales were down 0.4% to $974 million this year through March 26 compared to a year earlier according to consumer-tracking site Circana.

By contrast, Bud Light’s closest competitor Modelo Especial (who knew?) sales were up 11.1% to $706 million over the same period.

Written by Zach Dean

Zach grew up in Florida, lives in Florida, and will never leave Florida ... for obvious reasons. He's a reigning fantasy football league champion, knows everything there is to know about NASCAR, and once passed out (briefly!) during a lap around Daytona. He swears they were going 200 mph even though they clearly were not.


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  1. I listed to the Clay & Bick Show about this issue and I agree. This marketing woman is the winner here. Her silly agenda gets pushed, if it succeeds, she looks like a genius. If it fails, she is a martyr and some other corporation will pick her up as she is a hero for the cause. EVERYTHING is political for the woke crowd from the White House down to the kind of shoes you wear and the food you eat. Its a pretty sad lifestyle, full of rigid rules based on ever-changing lunacy du jour.

  2. Part of the problem is people – as in this article – continue to refer to Dylan Mulvaney, who is a man, as “her” and “she” and such. We have to stop indulging and enabling this mental illness if we want the contagion to stop spreading.

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