Vox Axes 7 Percent Of Workforce, Including Most Of SB Nation’s NHL Sites, As Woke Media Continues To Go Broke

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Vox Media announced on Friday that they would be laying off roughly 7% of their workforce.

Vox operates a number of online platforms, including the SB Nation network of sports sites that track individual teams.

Friday’s firings specifically seemed to target SB Nation’s NHL team sites.

One such example was Broad Street Hockey, which covered the Philadelphia Flyers.

The Flyers have, of course, been at the center of the NHL and political worlds over the past few days.

Flyers player Ivan Provorov refused to wear a Pride jersey for warm-ups, citing his religious beliefs.

Naturally, much of the sports media world went ballistic. Particularly those from Vox and SB Nation.

One such example was Steph Driver, the NHL Editorial Manager, who announced on Friday that she too had been let go.

Ivan Provorov Jersey Sells Out After Vox Media Crucifies Him
Ivan Provorov of the Philadelphia Flyers. (Getty Images)

Woke Vox Went Broke

These layoffs affecting Vox’s NHL coverage come at a tipping point for the league, and highlight some tough truths.

Sports media, especially Vox and SB Nation, has unequivocally embraced far left, woke ideology. As a result, sports leagues themselves have also conformed to whatever The Current Thing of liberal politics demands.

The NHL in particular has ramped up their progressive bonafides recently.


They also publicly supported a transgender hockey tournament and attacked those who disagreed with their stance.

While the vast majority of hockey fans aren’t woke, those who cover the sport for Vox unquestionably are.

They created far left sports sites catering to an extremely small demographic of NHL fans, and were apparently stunned to find out that they’re mostly preaching to themselves.

The NHL and Vox are part of the unfortunate symbiotic relationship of liberal sports media influencing leagues to move further left.

Those leagues oblige out of fear of media pressure, then lose viewership or in the case of Vox, readership, as a result.

The vast majority of sports fans want to discuss their favorite team, get analysis and opinions, or read their team’s news without progressive politics.

But Vox can’t deliver that product, because promoting an ideology takes precedence.

And today, they learned the harshest, yet most consistent lesson of all: go woke, go broke.

Written by Ian Miller

Ian Miller is a former award watching high school actor, ice cream expert and long suffering Dodgers fan. He spends most of his time golfing, eating as much pizza as humanly possible, reading about World War I history, and trying to get the remote back from his dog. Follow him on Twitter.


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  1. While going woke is a bit of it, the larger scale problem is SB Nation content itself. There are some good writers, but most are garbage writers who can’t get a job writing so they go the SB Nation route and are, for the most part liberal. Most of the time when there is a good writer at an SB Nation site, they get snapped up by much better blog sites.

    Also, from a hockey specific perspective, the ***HockeyNow blog network does a much better job and has a better content model than number of clicks. If the writing is good and the articles interesting, people will pay for it. Most SB Nation stuff is ‘meh’ at best and stuff that anyone could write.

  2. A lot of SB Nation “writers” (and I use that term loosely) are glorified bloggers, some of whom don’t use their real names. The Pittsburgh Penguins’ themed “blog” had a lead writer who wrote under the name “Hooks Orpik” (a take-off of former Pens player Brooks Orpik) – and we were supposed to take this jackass seriously? Unfortunately, a lot of SB Nation content ended up getting syndicated onto the CBS Sports website.

    And as for SB Nation’s now former Flyers “reporter” – good riddance.

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