Caitlin Clark's Indiana Fever Land Official Tampon Sponsor
Sequel will provide free product at Indiana Fever home games.
Caitlin Clark and her Indiana Fever teammates now officially have more backup than just black belt-turned-point guard Sophie Cunningham.
On Thursday, the Fever announced a partnership with Sequel, naming the women-founded and led company the Official Tampon Partner of the Indiana Fever.
Not exactly Michelob Ultra sponsoring a trip to the free throw line, is it?
Currently, there’s no truth to the rumor that Sequel opted to link up with the Fever after initial choices from the NBA: Ben Simmons, Joel Embiid and Kawhi Leonard, declined.
Charmin’s ultra soft seems a more likely fit for their services anyway.
The partnership between Sequel and the Fever comes less than two weeks after Cunningham established herself as Indiana’s on-court Caitlin Clark enforcer. Now, Cunningham, along with Fever players and fans, will be on the receiving end of some support.
Free of charge.
Per a Fever press release: "As part of the partnership, Sequel products will be available to both Fever players and fans, with complimentary Spiral Tampons available in the team’s locker room and throughout Gainbridge Fieldhouse restrooms."
Indiana Fever guard Sophie Cunningham (8) and Connecticut Sun guard Jacy Sheldon (4) interact leading to Cunningham and Sheldon being ejected during a WNBA game between the Connecticut Sun and the Indiana Fever on June 17, 2025, at Gainbridge Fieldhouse in Indianapolis, IN. (Photo by Erica Denhoff/Icon Sportswire via Getty Images)
Gone are the days of professional sports teams partnering with cigarette and beer brands as sponsors. So too, apparently, are mini basketball and oversized t-shirt giveaways.
Instead, we’ve got tampons.
At Indiana’s Gainbridge Fieldhouse, a hot dog will run you $4. A tub of popcorn, $3. And a soda will set you back $5.
A tampon? Free.
The times, they are a -changin’.
Indiana Fever Have Partnered With Sequel To Be The Team's Official Tampon Sponsor
Sequel’s fit with the Fever is a natural one. Or as natural as an Official Tampon Partner of a WNBA can be. Lexie Hull, a Fever guard, is already an ambassador for the tampon brand.
Where do we go from here? I have no idea. My less than half-assed research – a couple of keystrokes in Mr. Google’s direction – tells me Sequel’s partnership with the Fever is the first of its kind. Prior to Thursday, no tampon brand had sponsored a professional sports team.
I’m as surprised as you. I thought for sure one of the San Francisco teams, or even a Seattle-based franchise, would’ve welcomed a partnership with a female care product.
Guess not.
Regardless, I can’t wait for Caitlin Clark to remind us that Republicans buy tampons too.
Follow along on X @OhioAF or email me: anthony.farris@outkick.com