Tennessee's Hendon Hooker Cashing In On Mustard Deal, Signing Exclusive Bottles Now

Tennessee's Hendon Hooker recently signed an NIL deal with French's mustard that saw the company release a new pair of Nike shoes. Now the Vols quarterback is adding a new flavor to his NIL deal with the company.

Hooker recently showed his new pair of shoes, inspired by French's mustard. This was the first NIL deal for French's, who have now teamed up with Hendon Hooker for a signed mustard bottle giveaway. Only five bottles were signed by Hooker, which are valued at $75 dollars a piece.

SEC PREDICTIONS: OLE MISS-ALABAMA CLASH IN OXFORD, WHILE GEORGIA-LSU LOOK TO CLINCH SEC TITLE SPOT

The Origin Of The Tennessee Mustard Bottle-Hendon Hooker

When Ole Miss visited Knoxville in 2021, chaos broke out during the final minutes of the game after the Vols failed to convert a 4th-and-24. After a review of the play, a number of Tennessee students started pelting the field with water bottles and beer cans. During the incident, a golf ball landed at the feet of Lane Kiffin, while a mustard bottle also made its way onto the field.

During the ordeal, the band, along cheerleaders were escorted off he field, while the the ordeal lasted over. In the year after, Kiffin decided to autograph a mustard bottle at SEC Media Days and threw out a first pitch at an Ole Miss baseball game with a golf ball.

The Tennessee quarterback and Heisman contender will play his final home game of his career on Saturday against Missouri. The Vols are still fighting for a spot in the playoffs, ranked 5th in the country.

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Trey Wallace is the host of The Trey Wallace Podcast that focuses on a mixture of sports, culture, entertainment along with his perspective on everything from College Football to the College World Series. Wallace has been covering college sports for 15 years, starting off while attending the University of South Alabama. He’s broken some of the biggest college stories including the Florida football “Credit Card Scandal” along with the firing of Jim McElwin and Kevin Sumlin. Wallace also broke one of the biggest stories in college football in 2020 around the NCAA investigation into recruiting violations against Tennessee football head coach Jeremy Pruitt. Wallace also appears on radio across seven different states breaking down that latest news in college sports.