Troy Aikman Drops Epic Promo For His Beer, Teaches Bud Light A Blunt Lesson

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Bud Light could learn a thing or two from Troy Aikman when it comes to promoting beer.

The Anheuser-Busch brand has been getting absolutely obliterated ever since the Dylan Mulvaney disaster, and the company is closing in on two months of chaos.

There’s absolutely no end in sight for BL. Sales are bleeding out, and it’s a sign of what happens when a company goes woke.

On the other hand, the legendary Dallas Cowboys QB has just one message when promoting his beer brand EIGHT. It’s simply “great f*cking beer.”

“Everybody’s talking about beer companies these days, but nobody is talking about beer. I started EIGHT with the goal of creating a company dedicated to making really great light beer. No agenda, no distractions. Just great f*cking beer,”Aikman said in a video promoting his beer Tuesday.

Troy Aikman shows Bud Light how it’s done.

That’s how you promote beer, folks. That’s how you move the needle in the beer game. You just create a product and let people know it’s great, and if you drop an f-bomb in the process, more power to you.

As I’ve said many times, the average light beer fan is a dude who works hard, loves his family, and just wants to drink a cold one at the end of the day.

They don’t want woke politics or Dylan Mulvaney shoved down their throat. That’s not what Bud Lights or any other beer demographics want.

Bud Light continues to get lit up after Dylan Mulvaney disaster. (Photo by Drew Angerer/Getty Images)

As Troy Aikman said, it’s all about “great f*cking beer.” That’s something Bud Light clearly forgot. Billions in market cap has evaporated for Anheuser-Busch, and the bleeding isn’t close to being done.

Maybe if Bud Light had channeled its inner Troy Aikman, it would find itself in the situation it’s currently in. Oh well. Actions have consequences and Bud Light is learning that firsthand.

As for Aikman and EIGHT, he seems to have his marketing down to a science.

Written by David Hookstead

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.


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