Target Loses $9 Billion In One Week, Tells Bud Light To Officially Hold Its Beer

Videos by OutKick

If you thought Anheuser-Busch and Bud Light’s stock was sinking like a brick, wait till you see what’s going on over at Target.

The major retailer has reportedly lost $9 billion over the past week in the wake of the controversial kids’ pride section being displayed in several stores.

That would be billion with a b.

Nine. Billion.

Last Wednesday — a day before the controversy erupted — Target’s stock closed at $160.96 a share, giving them a market capitalization of $74.3 billion.

As of Thursday morning, shares of the company were trading off 1% at $141.76 — bringing that above number down to $65.3 billion, which is a staggering 12% drop.

“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement Tuesday after reportedly holding “emergency meetings” over the backlash.

“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

Target experiencing the Bud Light boycott.

Target apparently learned nothing from Bud Light

Holy cow. Nine billion dollars! I guess that’s pennies on the dollar when you’re still worth $65 billion, but goodness gracious it’s never great to lose $9 billion.

As predicted here at OutKick — yours truly wrote about this before just about anyone else realized what was going on — the backlash towards Target has been a direct hit.

The company foolishly decided to push an agenda onto children with pride onesies and “tuck” bathing suits, and sane people across the country have since rejected it.

Thursday’s Target news comes one day after analysts sounded major alarm bells over at Anheuser-Busch.

The beer giant has seen its stock plummet nearly $15 billion in the two months since Bud Light plastered Dylan Mulvaney on a can, and there seems to be no end in sight.

Target apparently wasn’t paying close enough attention to the outrage, and decided to dip its toe into the mess by grooming kids. Shortly after videos of the displays went viral, team leaders over at Target held an emergency meeting and decided to remove some items from stores.

While they didn’t specify which ones were getting the axe, it’s probably safe to assume the “tuck-friendly” bathing suits for kids are no longer available.

Written by Zach Dean

Zach grew up in Florida, lives in Florida, and will never leave Florida ... for obvious reasons. He's a reigning fantasy football league champion, knows everything there is to know about NASCAR, and once passed out (briefly!) during a lap around Daytona. He swears they were going 200 mph even though they clearly were not.


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  1. They might not even realize how bad it is yet. My family has the Target Red Card, legitimately spent hundreds of dollars, on average at Target every month – sometimes more if we needed kids furniture, toys, things like that. We’re done. Like not going back. If they don’t lose 50% of their market cap, sanity has failed.

  2. It shows you that none of these decisions are based on principle. They are based off of edgy marketing agencies trying to catch lightning in a bottle by tapping into the next big thing while trying to appear relevant. It’s amazing the sacrifices people will make in the name of relevance. Why not try to be relevant by selling American made products at a fair cost to the consumer like you started out doing?

  3. I have suggested this before–but it would be fun if someone set up a mock stock fund that shorted companies who decide to go woke. Could be a fun weekly installment. Take a mythical $100k and invest and reinvest by shorting “woke” companies.

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