As everyone knows Colombian popstar Shakira’s hips don’t lie (though they do get investigated for tax evasion). Now, her logo will grace the jerseys FC Barcelona’s jerseys.
This has come about thanks to Barcelona’s usual jersey sponsor, Spotify. The idea of throwing Shakira’s logo on there is intended to promote her upcoming album.
As you were no doubt aware, she has an upcoming album.
It’s a great idea, but still not as cool as when Swedish rock band Ghost promoted their new record on a NASCAR Xfinity Series car earlier this year.
That was cool.
What makes the Shakira sponsorship so interesting is that her ex-husband, Gerard Piqué, plays for Barcelona.
Shakira Jersey Night Could Get Weird
The former Mr. and Mrs. Shakira went there separate ways back earlier this year, reportedly due to Piqué’s alleged infidelity.
That’s a tough break for him, but an absolute win for Shakira.
Can you imagine having to go to work, and when you show up, your boss is like “Hey, put on this shirt.”
So you do, but when you look down it has your ex’s name and logo scrawled across the front.
“I can’t wear this.” you’d say.
“Can and will,” you boss would say, before reminding you that you get paid €28.4 million to play defense in a sport where a lot of games end 0-0.
Gerard Piqué probably lived that scenario.
This isn’t the first time Barcelona has thrown an artists branding on their kit. Spotify helped Drake take a victory lap for amassing 50 billion streams by putting his OVO owl logo on the team’s jersey.
It’ll be interesting to see Piqué trot on to the field in his ex wife-sponsored jersey, or if he will come down with a rather convenient cold and miss that game.
Follow on Twitter: @Matt_Reigle