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Earlier this week, Nike posted a video on Instagram that highlights Lebron James career and celebrates his recent feat of becoming the NBA’s all-time leading scorer.
However, the background music used to celebrate the Los Angeles Lakers star has caused quite the uproar.
In the black-and-white video full of his highlights, the audio was that of an apparent preacher.
The ad was a revival of the old “WITNESS” campaign used for James during his first stint with the Cleveland Cavaliers in the mid-2000s, but that didn’t stop Instagram users for lashing out their anger at the brand.
The lyrics read:
“Do we have anyone in the building today willing to testify? Talk to me now; he’s done so much already. We’ve witnessed him do so much already. We’ve heard about the things this man can do already. And we just can’t help but celebrate him. Haters, go ahead and recognize, that when you speak on his name, you’re gonna go higher, higher, higher. So excuse me while I cut a step, ‘cause I can’t help but to honor him. I can’t help but to lift him up. I got one last question for ya. Can I get a witness? Can I get a witness? I said can I get a witness?”
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Negative Reaction To The Lebron James Tribute
Voice actor Alonzo Chadwick claimed in a tweet that he was the voice of the preacher, and the sound was recorded solely for the commercial. However, many Instagram users still found the language to be in poor taste.
“The choice of song is incredibly inappropriate,” one user wrote. That was one of the nicer ones.
Another added, “Choose a different audio… he’s a great basketball player, but he’s not The Lord. Another said that Nike was “mocking” Jesus.
Nike signed James to an endorsement deal for close to $100 million right out of high school in 2003, and he has been linked to the brand ever since.
4 CommentsLeave a Reply
Lefties hate Christianity so much, yet every aspect of their existence is rooted in it. And then they just straight up rip it off entirely, like here. It’s all so very funny to me.
Who cares anything about the NBA except fruity White jerkoffs and minorities.
If he dropped dead today I could give 2 shits