Sam Amico
Videos by OutKick
Like all sports everywhere, the NBA has been suffering in the television ratings game, dating back to last season and the restart in the Disney bubble. That included an all-time ratings low for the NBA Finals between the Los Angeles Lakers and Miami Heat.
Well, it appears things aren’t much better today, as it was revealed that Sunday’s All-Star Game also hit an all-time ratings low.
Per Anthony Crupi of Sportico, Turner Sports’ coverage of the NBA’s midseason event averaged just 5.94 million viewers and just a 2.4 rating in the all-important 18-49 demographic. That was a drop of nearly 24 percent from the year-over-year average.
And consider this — the record high for the All-Star Game, which came in 1993, averaged 22.9 million viewers and boasted a 14.3 rating.
The reasons (and excuses) for the sagging viewership of the NBA’s biggest events are many. But theoretically, more people are at home in front of their TV sets during the age of the COVID-19 pandemic than ever before. And since NBA teams are allowing considerably less than full crowds … well, about the only way to watch is via television, streaming or otherwise. And still, the numbers show that people are tuning into things other than pro basketball.
No one gives a damn about the all star game. Not even the players
Just wait until the NBA finals ratings where players and people should care.
Lebum’s America
He’s going to need another ‘spray painting incident’ that nobody sees to stay relevant at the rate the NBA is going.
This time it will really happen because you know LeBron isn’t kind of the person to like go after because he like does his homework and stuff.
Sadly, people will only read about this here. Mainstream media would never delve on what’s wrong with the NBA.
It’s kind of sad because I love basketball and I would love to see a resurgance of the league if they could do away with the woke pandering. Basketball is a great sport, so hopefully it will improve. I would be interested to hear the international tv audience ratings.
Does that include Chinese religious or political prisoners required to watch in concentration camps?
The Ueghurs have no TVs — only work until death… LeBron makes a good overseer…
Too woke, too much focus on the 3. No thanks.
Didn’t watch and not going to watch nba is dying single handidly destroyed by the chicom loving queen
LOVE IT…ratings can’t go as low as I’d like, but if the trend in not he NBA’s friend then I’m all in.
The NBA will never become the And1 League…though I WISH IT WOULD.
Back to reality…the players will still be overpaid NO MATTER what the annual contract $$$ show…and while the utes will be drooling on their iPhones at the latest LeBrow dunk, we will have moved on…and that should be enough…it’s enough for me…and my 3 grown children have all moved past the NBA on TNT…smart kids.
Not interested in the nba at all. These low IQ sjw can go to hell.
NBA games are nothing more than 3 point shooting contests. Unwatchable. Poor product + wokeness= no one cares.
I would love someone to publish ratings for WCBB. There are so many women’s games on TV right now as well – wish someone would publish the ratings. That wouldn’t fit the SJW narrative. Not against women’s sports at all – just that no one is watching them.
Are they women? Or are they biological XY males pretending to be wimmins?
I’d prefer to watch a colonoscopy.