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NBA All-Star Game Sets New Ratings Low

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Like all sports everywhere, the NBA has been suffering in the television ratings game, dating back to last season and the restart in the Disney bubble. That included an all-time ratings low for the NBA Finals between the Los Angeles Lakers and Miami Heat.

Well, it appears things aren’t much better today, as it was revealed that Sunday’s All-Star Game also hit an all-time ratings low.

Per Anthony Crupi of Sportico, Turner Sports’ coverage of the NBA’s midseason event averaged just 5.94 million viewers and just a 2.4 rating in the all-important 18-49 demographic. That was a drop of nearly 24 percent from the year-over-year average.

And consider this — the record high for the All-Star Game, which came in 1993, averaged 22.9 million viewers and boasted a 14.3 rating.

The reasons (and excuses) for the sagging viewership of the NBA’s biggest events are many. But theoretically, more people are at home in front of their TV sets during the age of the COVID-19 pandemic than ever before. And since NBA teams are allowing considerably less than full crowds … well, about the only way to watch is via television, streaming or otherwise. And still, the numbers show that people are tuning into things other than pro basketball.

Written by Sam Amico

Sam Amico spent 15 years covering the NBA for Sports Illustrated, FOX Sports and NBA.com, along with a few other spots, and currently runs his own basketball website on the side, FortyEightMinutes.com.

17 Comments

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  1. It’s kind of sad because I love basketball and I would love to see a resurgance of the league if they could do away with the woke pandering. Basketball is a great sport, so hopefully it will improve. I would be interested to hear the international tv audience ratings.

  2. LOVE IT…ratings can’t go as low as I’d like, but if the trend in not he NBA’s friend then I’m all in.
    The NBA will never become the And1 League…though I WISH IT WOULD.
    Back to reality…the players will still be overpaid NO MATTER what the annual contract $$$ show…and while the utes will be drooling on their iPhones at the latest LeBrow dunk, we will have moved on…and that should be enough…it’s enough for me…and my 3 grown children have all moved past the NBA on TNT…smart kids.

  3. I would love someone to publish ratings for WCBB. There are so many women’s games on TV right now as well – wish someone would publish the ratings. That wouldn’t fit the SJW narrative. Not against women’s sports at all – just that no one is watching them.

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