YouTuber and boxer Jake Paul is the newest member of the Cleveland Browns… content team.
The Cleveland-native acted surprised on Friday when the Browns gave him a contract, of which Paul thought he was going to be playing the “slot receiver” position. Paul was then given his own jersey with the number “00.”
The cringe moment for Browns fans comes as the 6-8 team is looking for any sort of hype these days. Paul has 4.5 million Twitter followers and is one of the biggest social media stars on the planet.
Paul had been hyping up some sort of Browns announcement before Friday’s press conference.
It’s the latest PR stunt by Jake Paul – who pursued a professional boxing career a few years back. Despite him calling out everyone – most recently Conor McGregor, Paul has been criticized for not fighting any true boxers. Instead, he’s opted to box against NBA player Nate Robinson as well as MMA fighters Ben Askren, Anderson Silva and Tyron Woodley, twice.
The pseudo-celebrity boxing fights is something that I’ve been adamantly against, calling it a sham and a money-grab.
I assume Paul will be in attendance in Cleveland. But he’s also the type of person that would probably not walk out on the field because of today’s blistering 6 degree temperatures with snow and a 28 mph wind.
So if he is there, expect TV cameras to pan to him in some sort of executive suite doing some video content.
The Browns will host the 5-9 New Orleans Saints today at 1pm ET.