Howard Stern and SiriusXM Announce Blockbuster Five-Year Extension

Howard Stern and SiriusXM announced a blockbuster extension that will keep the King of All Media exclusive to the satellite radio giant for five years. Stern’s free agency generated a lot of buzz in the industry, and there were reports that this extension, once signed, could be worth up to $120 million per year.

Another interesting wrinkle in the deal, per The Hollywood Reporter, is that SiriusXM retains the rights to Stern’s archives for seven additional years. A lot of this content, such as his trademark long-form interviews with mega celebrities who do not otherwise open up, is evergreen.

The digital audio wars are heating up, and this news is big as SiriusXM continues its battle against Spotify — which has been gobbling up exclusive talent including Joe Rogan, Michelle Obama, and Bill Simmons — as well as Amazon, which has just acquired the podcast company Wondery, and potentially Apple.

Stern is 66 years old, so there’s a chance this could be his final contract. This news sure seems like a win for both sides.

Written by Ryan Glasspiegel

Ryan Glasspiegel grew up in Connecticut, graduated from University of Wisconsin-Madison, and lives in Chicago. Before OutKick, he wrote for Sports Illustrated and The Big Lead. He enjoys expensive bourbon and cheap beer.

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    • I don’t know if it’s true of this contract, but with the past ‘blockbuster’ contracts that have been signed, Howard himself doesn’t cash those checks. The money also goes to paying the staff of the show, so yeah, it’s a lot of money, but I’m sure they’ve done the calculus and know that they’ll get that money and then some. $120M over 5 years is $24M/year. Looks like a Sirius subscription is currently running $156/year. So the break even number is somewhere around 160,000 subscribers signed on per year, attributed to Stern. Occasionally, I’ve had a loaner or a rental car with Sirius included, so I’ll give Stern a listen. He’s a different cat now, not my kind of show anymore, but he’s probably still compelling to enough people to keep at least those 160,000 subscribers around, probably more.

    • Also, from what I can tell, the rest of the Sirius line-up is absolute dreck at this point, so even if Stern isn’t the primary reason for a Sirius subscription, what does Sirius offer without Stern that all of their cheaper competition doesn’t? Stern is probably all that keeps them viable, as I don’t know of a name out there outside of the talent that’s already been acquired that could float an entire service.

  1. People still listen to his tired schtick???? Don’t get me wrong, I was a fan….in the 90s. He went to XM and I missed him a while and then when I got XM in 2010 it was the same old shit. On top of not giving two shits about celebrities(because I have a fully functioning brain and life) he’s just doing the same old tired thing. Pathetic that people still listen really

  2. I was a long time listener. I stopped listening about 5-6 years ago. I wasn’t a fan of the direction of the show but it was obvious they were driving towards a different audience. I don’t harbor any ill feelings towards the show and I’m glad it’s still doing well. I’ll always appreciate the years of entertainment.

  3. Like a few here, I do not care about celebrities and woke musicians. Nor do I give a shit about adopted cats, how “amazing his wife is”, his germophobia, his out of touch celebrity friends, or anything that hag Robin is up to.

    Once in a while I’ll flip to hear “best of” (80s – 2001) and the goofiness, non-PC immaturity, and browbeating of staff still holds up. I miss those days. F-Jackie.

  4. I’m with you, ZeroPointZero. Loved his show years ago but now he’s become a celebrity ass kisser. Abandoned his blue collar audience so he can sit courtside with Spike Lee and go to Hollywood parties. Woke Stern= pussy.

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