Deadspin Argues That White Fans Enjoying NBA Is ‘What White Supremacy Looks Like’

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If either Game 7 of the NBA Divisional Round on Sunday entertained you, I sincerely hope you are not white. Because that would make you a contributor to white supremacy. That is according to Deadspin.

That’s right, Deadspin does still exist in some form.

Monday, Deadspin posted the following headline, word-for-word:

“White fans were entertained by black athletes a day after a racist killed black people in Buffalo — this is what white supremacy looks like.”

The writer did not specify when it would no longer be racist for white people to watch the NBA again. To be safe, perhaps white folks should take off the rest of the season? Always best to play it safe.

It’s also unclear how the fans who allowed Luka Doncic, a white superstar for the Mavs, to entertain them should feel. Watching  Doncic can’t be white supremacy, can it? Or maybe it can?

Deadspin argues that “sports only serve as an escape from society if you’re white.”

While a good line to quote for retweets, that statement is not accurate. Sports are inherently an escape from tragedy and stress for all races. And many Americans, black and white, likely welcomed a distraction on Sunday because it was a weekend of heinous news events across the United States.

So Deadspin would have to prove that black Americans did not watch the NBA on Sunday and a higher than a normal number of white people did to even try and justify its op-ed.

But it won’t find any data to support such a claim. This argument by Deadspin is not rooted in reality. Rather, the site saw an opportunity to tie a racially-motivated shooting in Buffalo to accuse white sports fans of being racist for being white.

Deadspin wrote this piece for attention. And, unfortunately, it succeeded.

Deadspin doesn’t have the influence it once did. The site is a shell of its once prominent self. At this point, Deadspin makes waves only by forcing race into sports stories in which race does not belong. Recent examples include calling ESPN anchor Sage Steele the “black Candace Owens” and falsely labeling Dolphins coach Mike McDaniel, who is bi-racial, a white man who used his whiteness to get a job in the NFL.

If Deadspin were a person, it’d look like Keith Olbermann: hateful, illogical and ugly.

White people watching the two Game 7s on Sunday is not “what white supremacy looks like.” But Deadspin’s article is certainly what desperation is.

Written by Bobby Burack

Bobby Burack is a writer for OutKick where he reports and analyzes the latest media topics as well as trending sports, cultural and political stories.

Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcast and radio stations.

Previously, Burack was a writer at The Big Lead where he covered similar topics. He also hosted an eponymous podcast where he interviewed several personalities such as Joe Tessitore, and Adam Schefter.


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  1. Back in the mid-teens I would read Deadspin regularly on my commute, especially during football season. This was before I knew what “woke” was, but I remember it would start creeping into the articles and I kept wondering why a sports site was doing something like this. Some jerk named Barry was the worst offender. And now it seems like all the sites are doing it. Wish they could just stick to sports. Sigh.

  2. If the nba headquarters had a brain in house they would call bs on a idiotic article like that,but they have allowed players and coaches to drive away many fans while players and executives get on their knees to China.So really don’t think to many Anglo fans to upset anymore.

  3. Can we please get some adults with wisdom in charge of our country and a lot of our media? This absolute nonsense has gone on long enough. The insane in our society need help. They don’t need a platform

  4. Took the media and politicians 5 seconds to call the Buffalo shootings racially motivated – which they were. No mention whatsoever of the race involved in the Milwaukee shootings which was Black-on-Black gang violence. That’s not important and doesn’t fit the narrative.

    Sad. Report reality. That would be a start to normalizing our nation. Whats left of it.

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