Alabama quarterback Bryce Young is potentially on his way to earning a 7-figure check off his name, image and likeness, and Stanford football coach David Shaw said the quarterback’s reported deals aren’t fair market value.
The sophomore QB — who has no career starts heading into his second year — gained experience behind starter Mac Jones and played in nine games during his first season. Young finished 13-of-22 passing for 156 yards and a touchdown while adding nine rushes for no gain.
Young is Alabama’s presumptive starter in 2021, and Sports Illustrated reports he has already earned close to $1 million in off-field endorsement deals. Shaw said a player like Young — who hasn’t started a game — making that much money “is not what this whole thing is supposed to be about.”
“I don’t believe that is true market value,” Shaw said at Pac-12 media days. “I think that’s Alabama value.”
Last week, Alabama head coach Nick Saban mentioned the potential starter’s NIL rough figures at the Texas High School Coaches Association convention.
“Our quarterback has approached ungodly numbers, and he hasn’t even played yet,” Saban said, according to 247Sports’ Chris Hummer. “If I told you what it is … it’s almost seven figures.”
In May, Alabama Athletics announced The Advantage, a comprehensive program that will provide Crimson Tide student-athletes with the education and tools necessary to build and elevate their personal brands.
OutKick previously reported the program will focus on brand management, maximizing personal social media platforms and financial literacy, but Saban said he’s not sure what the parameters and rules of name, image and likeliness as a whole look like.
Although Saban says he isn’t sure anyone knows how NIL rules will affect players, it seems like he may have an idea the Alabama program has an advantage.
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