Alabama head coach Nick Saban isn’t sure anyone knows exactly how the new name, image, and likeness rules will impact or affect programs but said he’s “all for the players.”
Alabama Athletics announced The Advantage, a comprehensive program that will provide Crimson Tide student-athletes with the education and tools necessary to build and elevate their personal brands, earlier this week.
The program will focus on brand management, maximizing personal social media platforms and financial literacy, but Saban said he’s not sure what the parameters and rules of name, image and likeliness as a whole look like.
“Look, I’m all for the players,” Saban said, per 247Sports. “My biggest concern is how do we manage this? How do we police it? How do we make sure that it’s fair for everybody?”
He said he thinks the NCAA has always tried to always keep a level playing field for everyone and hopes these new rules will offer a chance for “everyone…to create some value for themselves and their brand.”
Saban added that he hopes they won’t create advantages for anyone along the way.