Uber Eats Forced To Cut ‘Insensitive’ Scene From Super Bowl Ad
Uber Eats had to cut a scene from its Super Bowl commercial after some viewers found it highly offensive …to people with nut allergies.
Yes, we now have to tiptoe around the feelings of people who have food sensitivities. Because peanut butter is no laughing matter!
Earlier this week, the food delivery service debuted its 60-second 2024 Super Bowl commercial, centered on the running joke of forgetfulness. The spot marks Uber Eats’ fourth year in the Super Bowl, and it features a star-studded cast.
The commercial stars David Schwimmer and Jennifer Aniston (who forgets she worked with him on Friends for 10 years). David and Victoria Beckham (who fail to remember the Spice Girls), as well as Jelly Roll trying to scrub tattoos off his face and Usher blanking on the fact that he just performed the halftime show.
But here's where it gets really problematic: A man eating a spoonful of peanut butter from a jar has broken out in hives, and his left eye has swollen shut in an allergic reaction. He forgot there were peanuts in peanut butter!
"We’re incredibly disappointed by @UberEats’ use of life-threatening food allergies as humor in its Super Bowl ad," the non-profit group Food Allergy Research & Education (FARE) wrote on X. "The suffering of 33M+ Americans with this condition is no joke. Life-threatening food allergy is a disease, not a diet. Enough is enough."
Yes, we have reached peak stupidity.
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Dr. Sung Poblete, CEO of FARE, said Friday that she had spoken with Uber, which had "made a change to the ad that will air to the Super Bowl’s wide audience" by "editing out the reference to the peanut allergy."
The new ad now shows a man who has forgotten how to "have a seat."
Pretty offensive to folks In wheelchairs, if you ask me.