in , ,

Couch: Mainstream Media Aiding In LeBron Coverup

OK, so maybe I was wrong. On Thursday, I wrote that LeBron James lacked the savvy to be a social justice warrior and had screwed up with his “YOU’RE NEXT” tweet that endangered a police officer. The officer, who is white, had shot to death a 16-year-old black girl, who was wielding a knife at another girl. I was right about that. I said that James is basically a puppet for Nike and the NBA, who are using him for a social justice campaign to serve as a smokescreen for the human rights atrocities they profit off of in China. You can’t do social justice with a corporate partner. “Social justice or shoe salesman,’’ I wrote. “It’s one or the other, not both.’’ I was right about that, too. Where I was wrong was in what came next. I assumed that Nike and the NBA would be meeting frantically to figure out how to get James out of the mess he had created by going rogue from their carefully crafted plan. I was ready for some big announcement. And what happened with Nike and the NBA? Nothing. No statement. No explanation of a passionate, well-meaning mistake. Crickets. They are just […]

READ FEATURED OUTKICK CONTENT FOR 99¢

ALREADY A VIP? LOG IN

Written by Greg Couch

Greg earned the 2007 Peter Lisagor Award as the best sports columnist in the Chicagoland area for his work with the Chicago Sun-Times, where he started as a college football writer in 1997 before becoming a general columnist in 2003. He also won a Lisagor in 2016 for his commentary in RollingStone.com and The Guardian.

Couch penned articles and columns for CNN.com/Bleacher Report, AOL Fanhouse, and The Sporting News and contributed as a writer and on-air analyst for FoxSports.com and Fox Sports 1 TV. In his journalistic roles, Couch has covered the grandest stages of tennis from Wimbledon to the Olympics, among numerous national and international sporting spectacles. He also won first place awards from the U.S. Tennis Writers Association for his event coverage and column writing on the sport in 2010.