Ad Agency Responsible For Linking Up Dylan Mulvaney With Bud Light In Panic Mode: REPORT

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The ad agency responsible for introducing Dylan Mulvaney to Bud Light reportedly is in a state of absolute crisis.

Captiv8 is the ad firm responsible for linking up Dylan Mulvaney and the popular Anheuser-Busch beer brand, according to the New York Post. It’s not known if the firm was directly responsible for sending the transgender activist cans featuring the influencer’s face. The aftermath of that decision is now a masterclass in what happens when you go woke.

Bud Light sales have fallen off a cliff, Anheuser-Busch’s stock price has been crushed and it looks like there’s no end in sight.

Will the outrage against Bud Light ever end? (Photo by Robert Alexander/Getty Images)

Anheuser-Busch is in serious trouble.

Now, Captiv8 is also in serious crisis after reportedly making the initial introduction. The New York Post reported an unnamed source told the outlet the ad agency is in “serious panic mode” after all the fallout.

Yeah, it should be in panic mode. Anheuser-Busch is in big trouble. The stock price as of Monday morning before the market opens is $54.85. It was $66.73 before the wildly offensive Dylan Mulvaney BL promo for March Madness.

Remember, Mulvaney didn’t just promote Bud Light. The transgender activist pretended women are too stupid to understand sports. Do you know a single woman who doesn’t know what college basketball is?

Probably not, but in the eyes of Dylan Mulvaney, women are too stupid to understand March Madness. Mulvaney’s entire shtick is mocking women and behaving like a little girl. It’s not hard to understand why people were so furious.

Bud Light continues to get crushed.

Now, more than two months since the backlash started, there’s still an unrelenting amount of pressure on Bud Light and Anheuser-Busch. It only makes sense the ad agency reportedly responsible for linking the two up would feel serious pain.

I’d be panicking too if I played any role in the decision. It took decades to build BL and A-B into powerhouse brands. Bud Light was destroyed by one Instagram post, and Anheuser-Busch is bleeding.

Go woke, go broke. It gets said a lot, but in this situation it couldn’t be truer.

Bud Light continues to get crushed ever since teaming up with Dylan Mulvaney. (Photo by Natalie Behring/Getty Images)

We’ll see how much further Bud Light can fall, but it definitely doesn’t look like the end is near. Make sure to keep checking back to OutKick for updates as we have them!

Written by David Hookstead

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.


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  1. Hope that ad company goes bankrupt. They have destroyed a brand. It is also ridiculous that Bid light hasn’t issued a true apology and the person who let this happen in Bud Light hasn’t been fire with extreme prejudice.

  2. I think most traders believe its institutional money keeping Bud Light stock price afloat…. At some point the institutional traders will start trading out of their positions….. there is a current disconnect from the stock price and whats happening with customers……. Look at Disney stock in the last 18mo…. It is down almost 60%

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