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Anheuser-Busch and Bud Light continue to be in serious trouble.
BL has been getting crushed for the past two months, and the pain is spreading across the entire Anheuser-Busch brand like a cancer.
Anheuser-Busch’s stock is getting lit up.
The Anheuser-Busch Inbev stock price definitely hasn’t been immune. BUD stock was sitting at $54.46 a share before the market opened Wednesday.
The Friday before Mulvaney’s April 1st Bud Light promo, the company’s stock price was $66.73 a share.
Anheuser-Busch’s stock price has fallen more than 18.3% in the span of two months. That’s not bad. It’s a bloodbath beyond words. It’s nothing short of shocking.
It’s down more than $4 a share in just the past five days. The latest sales data is obliterating the share value.
Bud Light is feeling the pain of going woke.
Bud Light used to be a beer brand that people drank without giving it much thought. Not anymore. Now, it’s a brand that’s associated with woke politics after teaming up with Dylan Mulvaney.
The average light beer drinker is a dude who just wants to kick back, relax, spend time with his family and watch the game.
Instead of sticking with what works, Bud Light decided teaming up with a person known for mocking women was a good idea.
Anheuser-Busch Inbev’s stock price is now falling like a bird falling out of the sky, Bud Light sales are in free fall and there’s truly no end in sight. We’re wrapping up month two of this disaster, and it definitely appears to only be getting worse.
The stock price will almost certainly continue to fall as more bad sales data rolls in. Where is the floor? Is there a realistic floor in the near future?
Those questions remain to be answered, but Bud Light is now known as a cautionary tale of what happens when a company goes woke.