American ingenuity and enterprise are at their best when the gift of the First Amendment can be seen printed on a t-shirt, written on a lower back tattoo or etched on your golf balls.
Golf ball manufacturer Titleist recently took a surprisingly PC stance on its website by banning one of the most popular chants going around the nation, Let’s Go Brandon.
A Fox News Digital report, delving into the company’s political perspective, attempted to purchase a custom-made ball with the Let’s Go Brandon slogan and was denied the purchase.
Additional users input the slogan on the site’s customization portal and those requests were also denied. Alerts of the blocked purchase referred to the company’s terms and conditions, which categorized the chant as “violent” speech.
Their standards read, “Acushnet Company reserves the right to reject orders for imprints on our products that may, in our sole discretion, be inconsistent with our company values or brand identity, including, but not limited to logos, designs and/or personalizations that are negative in nature, advocate violence or illegal activity, or are slurs, hateful, threatening, libelous, defamatory, vulgar, obscene or pornographic.”
Slogans previously approved and permitted by the Titleists guidelines include “F Trump,” “ACAB,” “Antifa,” “Kill Cops,” “Impeach Trump” and “Kill Trump” — as relayed by Fox News.
From U.S. chart-topping songs to chants stirred at live sporting events, Let’s Go Brandon has proven itself to be as American as apple pie, Raising Cane’s and bowling tournaments.
Titleist’s ball-breaking may end up a costly decision for the company — turning off a solid demographic in conservative customership that’s not buying into the politically correct gesture
Follow along on Twitter: @AlejandroAveela