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What’s the best business decision you’ve ever made?

I’ve spent a few hours this week going down the Twitter biz investment blue checkmark rabbit hole and it got me thinking about the Screencaps community and the successes some of you have had over your careers. Enough of the blue checkmarks who slap together 20 tweets into a thread (and beg people to sign up for their newsletters) to game the Twitter algorithm, I want to hear from you guys on business success.

I want to know about the best business decisions you’ve made that changed the trajectory of your life.

My best business decision has been well-documented on here since I brought Screencaps to OutKick.

It came in 2007 when I faced the threat of a lawsuit from the Big Ten Conference over a URL they wanted. That night, I purchased the URL BustedCoverage.com for $10, moved it to the hosting site where I was using a shared server for like $10 a month and I was in business. The software — WordPress — was free.

All it took after that initial $10 was elbow grease and the best decision I ever made — to create a site built on a simple premise: Entertain guys who are going through divorces, guys who hate their jobs, guys who are losing their jobs (it was 2007!) and give them content that ESPN wouldn’t show on SportsCenter.

Hands down, without a doubt, it was the best business decision I ever made. Now, there would be a few more career-defining moments to come after that, but the confluence of spending $10 and turning it into a life-changing career is top of the obituary material.

Now give me your best business decision moment. Remember, because this is Screencaps, “business decision” can have multiple meanings. Perhaps you got out of an engagement that was going to eventually cost you half of your 401k. That’s a “best business decision” moment contender.

Maybe you decided on the right place to buy a lottery ticket and now you’re retired and living on the beach. That’s a “best business decision” moment.

Try me.

(And if you have questions about my trajectory in this business, fire away. I was a know-nothing loser with ZERO industry connections when I started, by the way. I never took investment dollars and never ran a deficit. Suck it, Big Daddy Gov.)

Email: joekinsey@gmail.com

Coming Soon: An all-electric Harley-Davidson

In a recent interview, Harley-Davidson CEO Jochen Zeitz announced that the end of the Hog as you know it will change to an all-electric motorcycle and it’ll take place over the next “decades.”

Now, that gives Zeitz and the H-D brand time for most of us reading this to hit an age where we’re not riding Hogs. This is a change aimed at Gen Z when it’s to that age when it wants to drop a few Bitcoins on a new ride to take the old lady out to grab a beer.

“If you look at the past 120 years, the company has always evolved, never stood still,” Zeitz told Dezeen. “Now, like the founders did at the time by trying to reinvent or invent something unique, that’s obviously something that we as a company brand need to do as well.”

“What we’re doing is celebrating our past but also evolving the brand at the same time,” he continued. “It’s a natural evolution that needed to happen.”

This is like Playboy announcing it would no longer be in the bare boobs business.

“The brand is not just for inspiring for those who buy motorcycles, it’s inspiring for others, which is why we’re making such made such a big effort on apparel and accessories to really bring the brand to broader customer bases,” he added.

Ah, there it is. This is all about future branding. Licensing. Like Playboy. Get ready to see Gen Z wearing leather (faux leather or maybe like a cauliflower leather) H-D jackets while they’re gaming in their living rooms.

Screencaps thoughts from the readers…the state of the union in 2023

• Nat C. writes:

Thanks as always for putting out such great content. I haven’t had a chance to sit down and write some comments on what the community has been discussing. You have created the most sensible, down-to-earth, and fun community in media. It feels as if we are in a huge bar for several brief minutes during the day. Being in the People’s Republic of California, I really appreciate the chance to hang with the non-woke.

A few comments about recent, or not-so-recent conversations (I apologize for not being timely):

  1. Books
    A. Read anything by David McCollough. He was simply the best writer of US History. His book on the Wright Brothers is simply amazing, His other books are great too, especially The Path Between the Seas and 1776.
    B. Ron Chernow’s biographies on US Grant and George Washington are also great. Grant’s biography is particularly good
    C. Read any book by or about Winston Churchill. Churchill is a wonderful writer with a vast knowledge of history, His books are incredibly well written. His History of the English Speaking World is an amazing work on Britain, the Empire and the colonies. As to books about Churchill, Paul Manchester’s work on his life is fascinating, as Andrew Roberts biography.
    A few things about Churchill – we think of him as the Leader of Britain who saved the Free World from the Nazis. He was also one badass. He escaped from a POW camp during the Boer War and snuck back to fight with the British. He also served in the trenches in WWI. Our own leaders could take a few lessons from him.
    D. Speaking of badasses – any books by Jocko Willink are great. His podcasts tend to ramble. His books tend to be much tighter.
    E. If you feel like your life is too comfortable and want to know what real evil is, Aleksandr Solzhenitsyn’s Gulag Archipelago is a true masterpiece. He describes the evil that was the Soviet Camps. Frank Dikotter’s Trilogy on the Communist Chinese (The Tragedy of Liberation, Mao’s Great Famine, and The Cultural Revolution) describe the horrors that the Chinese Communists inflicted on their people. These are the best books to show that we have it pretty good here.
  2. Do Hard Things
    A. Never stop learning. My grandmother, who lived to 104, never stopped reading and learning. I got her a book of crossword puzzles for her 95th birthday – she said that she liked it but she thought that she wasn’t spending her time wisely. She practiced the piano up until a year before she passed. There is a great expression – “If you are green you are growing, if you are ripe you are rotting.”
    B. In the learning vein – Learn a foreign language. If you want to feel humble, try learning a new language. It definitely makes you appreciate what our ancestors went through coming to the US. It also gives you a chance to communicate with people when you travel. I use Spanish at work almost daily. If you are traveling like the T’s, knowing a language can give you new opportunities.
  3. Thinks that a man should own – while nothing beats a dog, here are a few other suggestions:
    A. A nice all-purpose watch. You can wear a watch like this anywhere. It helps you look professional. Finally, it helps your remember the experiences that you had while wearing it. You don’t have to drop a ton of money on one – you can find ones that range from less than an Apple Watch to much more expensive. There are a bunch of good microbrands that do the trick.
    B. A passport.
  4. One final question – Is anyone in the Screencaps Community interested in starting a fantasy NASCAR league? I have been part of one that is dissolving due to lack of interest. If anyone wants to participate in one, I would be game for it. While people complain about what NASCAR has become, it is still an incredible show.

Thanks so much for keeping us so well-informed and entertained.


Great email.

If you have interest in a fantasy NASCAR league, I’ll gladly forward your messages to Nat C.

Personally, I will watch the first 3-4 races with great interest because I LOVE the energy from seeing bright sunshine in Daytona in the middle of February while sitting here in gloomy Ohio. It tells me spring isn’t too far off and life will soon be brighter.

AFC title game emails

• Harvey D. in the 419 slid into the email inbox late last night:

As you and I being long-suffering Bungal fans. I need some insight on the signing of a Chefs player off the waiver wire.  It’s about time Pumpkin and crew get inside some heads, or an overtly cocky move?  Love me some party crashing, and they still got to play us. 

Getting my Toussaint on and WHO DEY!!


While the conspiracy types might think Chris Lammons (played 75% of the Chiefs’ special teams snaps in 2022) will be taken into an interrogation room to gain intelligence on what Andy Reid has on the restaurant menu he holds on the sideline, this probably has more to do with Lammons being a nice piece to add to the 2023 puzzle. The roster move doesn’t become official until after the Super Bowl.

Remember, the Bengals are 3-0 against the Chiefs since the end of the 2021 season. They have the gameplan in place, it’s just a matter of executing against Mahomes.

Surprise birthday parties

• Mike in Milwaukee has a story to share about attending a surprise party:

Quick story. My wife and went to surprise 75th birthday party over the holidays. It was my wife’s friend who invited us and we really didn’t know anyone, buy hey, free food and drinks. I’m in. So we get there and most of the crowd is older ( as you would expect) and there are some family members who are younger.

One in particular caught my wife’s eyes. One of the neice’s (age 24) decided that a very low cut top with no bra was appropriate attire. I must be slacking. I am admittedly a boob guy, but it was my wife who had to point her out to me. (i know, man card in jeopardy) Anyway, we spent the next hour watching her (boobs) walk around the room and almost fall out multiple times.

The voodoo that women use to keep body parts in place defies physics. Did I mention free drinks. I was in heaven. Watch boobs, drinking, laughing with my wife. Best party in a long while.


That gets the GREAT EMAIL stamp of approval. Well done, Mike.

Antibes, France harbor

• Mike T. went looking for boats to show the Screencaps community while tooling around Antibes. Looks like he found a couple of rides that would look amazing at Put-In-Bay this summer.

And here’s the beer selection at the grocery store in town where Mike T. and Cindy T. have been buying groceries. I don’t see Busch Light. SMH. I do see Bud heavy down to the left.

And with that, let’s roll. The snow is coming down here as we’re under a Winter Storm Warning. That’s fine, I’m working from home today.

Have a great day. Go work hard. Think about spring. Get those best business decision emails into the inbox.

Take care.

Email: joekinsey@gmail.com

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Written by Joe Kinsey

I'm an Ohio guy, born in Dayton, who roots for Ohio State and can handle you guys destroying the Buckeyes, Urban Meyer and everything associated with Columbus.


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  1. I do not understand the Katrina Pacensa infatuation. Big tits? Ok. Dime a dozen and those babies are going to depreciate worse than a Lexus. After a few years, you’ll be able to touch her nipples and her belly button at the same time. Sell high.

  2. I’m not trading on Katrina Pacensa futures — I’m looking at her right now and right now she’s pretty damn magnificent.

    I don’t get guys who won’t acknowledge beauty today because of what it might look like in a decade… but I also don’t get guys who get all nit-picky over Hildee’s belly button either. Hildee is a stunner.

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