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The world of name, image and likeness has not yet existed for a month, and a Texas A&M fan site has struck deals with two Aggies football players for “exclusive feature interviews” paying each athlete $10,000.
Aggies running back Isaiah Spiller and safety Demani Richardson each will be featured on TexAgs.com — and across social media — as part of a deal with a local company, GreenPrint Real Estate Group, ESPN reports.
Since new NIL rules were instituted on July 1, the deal is one of the first announced to pay players for media access.
“We’re excited about the ways the NIL changes will allow us to feature Texas A&M athletes, continue to push into new areas of content creation for our subscribers and expand our work with sponsors,” said Billy Liucci, co-owner and executive editor of TexAgs, per ESPN.
TexAgs is an independent company that is not affiliated with Texas A&M and draws 400,000 unique visitors and over 32 million page views each month, according to its media kit.
A Texas A&M spokesperson did not have an immediate response to the announcement when contacted by ESPN.
News organizations and media members usually do not pay for interviews with players. Each school’s sports information director or department typically arranges access and players and coaches are made available for during a period of time each week.
The Football Writers Association of America — the national organization for college football reporters — says members of the news media should strive to do abide by its code of ethics, which states: “avoid bidding for the news.”