Taylor Swift Helped Sell Out Super Bowl Commercials Quickly, Is CBS Going To Show Her More During Big Game?

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Every year, ad space during the Super Bowl goes for A LOT of money. That's why networks are desperate to carry the big game. This year, there's additional interest in the CBS broadcast thanks to Taylor Swift.

Love it or hate it, Swift draws extra interest in the NFL. It's not that the league NEEDS additional interest – it's the most popular league in the United States by a huge margin. 

However, the NFL also isn't in a hurry to turn down attention. CBS announced Thursday – 10 days before the Super Bowl – that it sold out all of its commercial inventory for both the main broadcast and the Nickelodeon broadcast. 

The network didn't specifically mention Taylor Swift as a potential reason for the quick inventory sale; however, there are some important clues. Notably, several brands who otherwise avoid advertising the Super Bowl are suddenly purchasing air time. Those brands tend to cater more to women than to men. 

It's hard to see brands like L'Oréal and Dove buying Super Bowl air time and not connect that with Taylor Swift attending the game. 

The question then becomes: will CBS feel obligated to show Swift more during the game? Although many fans complain that networks overemphasize her appearances, the data doesn't back that up. 

Taylor Swift Super Bowl CBS

In fact, Swift appears on-screen far more infrequently than one might think. Several times during the AFC Championship, especially after Travis Kelce made a big play, I expected a cut to Swift. But, they were few and far between. 

To wit: 

And, for her part, Swift doesn't seem particularly interested in being shown during NFL games. 

But, if advertisers are buying ad space to capitalize on Swift's attendance, doesn't that mean CBS has an obligation to show her MORE during the Super Bowl? 

More than likely, yes. So, if you're one of those people annoyed by her presence on NFL broadcasts, don't expect to see less of it next Sunday night. 

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Dan began his sports media career at ESPN, where he survived for nearly a decade. Once the Stockholm Syndrome cleared, he made his way to Outkick. He is secure enough in his masculinity to admit he is a cat-enthusiast with three cats, one of which is named “Brady” because his wife wishes she were married to Tom instead of him.