Red Sox Unveils Ad Patch For Jersey, And It’s Not Great

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Advertising patches on MLB jerseys are coming in full force next year, and the Red Sox have just unveiled how theirs will look.

While advertising is undoubtedly an important source of revenue for professional teams, jerseys have remained mostly unblemished.

Outside of team logos, patches and the manufacturer’s logo, outside advertising has never previously been allowed.

The Red Sox are partnering with Mass Mutual, a life insurance and financial services company.

As such, Mass Mutual logos will now be featured on large sleeve patches on all Red Sox jerseys.

advertising patch on the Boston Red Sox Jersey
Mass Mutual logo patches on Red Sox jerseys. (Boston Red Sox)
Mass Mutual logo patches on Red Sox jerseys. (Boston Red Sox)

If you thought losing a star pitcher to a bicycle accident was bad, this is worse.


Ad patches like these immediately cheapen the look of classic jerseys. What’s even more embarrassing is that the patches will be on different sleeves depending on the handedness of the hitter.

According to UniWatch, the ads will be positioned to “maximize TV exposure.”

“Reports have indicated that the patches will be positioned on a player’s left or right sleeve depending on whether he hits left- or right-handed, thereby maximizing TV exposure.”

They’re not the only team to have unveiled their advertising patch.

The San Diego Padres previously showed off their partnership with Motorola, which was even less subtle.

Teams need revenue to pay the bills, but it’s disappointing to see the look of MLB jerseys changed with giant ad patches.

Written by Ian Miller

Ian Miller is a former award watching high school actor, ice cream expert and long suffering Dodgers fan. He spends most of his time golfing, eating as much pizza as humanly possible, reading about World War I history, and trying to get the remote back from his dog. Follow him on Twitter.

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