PAC-12’s New Media Deal Negotiations In Serious Trouble: REPORT

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The PAC-12 is reportedly not close to landing a new media deal.

Commissioner George Kliavkoff has vowed that the PAC-12 will remain relevant moving forward once USC and UCLA leave for the Big Ten in 2024.

In order for that to happen, the conference must hammer out a new media deal prior to the 2024 football season.

There’s just one problem. Nobody seems interested in paying to air PAC-12 football games.

Is the PAC-12 in huge trouble? (Photo by Alika Jenner/Getty Images)

The PAC-12 appears to be in huge trouble.

Kliavkoff reportedly indicated the conference could land a media deal that paid north of $40 million annually per program, according to The Athletic.

However, offers are falling way short.

“Today, it’s uncertain whether the Pac-12 will even be able to exceed the $31.6 million average the Big 12 reportedly landed in a six-year extension with ESPN and Fox it reached last fall,” The Athletic reported.

One of Kliavkoff’s major errors was believing the Big Ten’s $8.1 billion media deal could raise the market for the PAC-12, according to the same report.

That’s a comical miscalculation your average college bro wouldn’t have made. Now, with time winding down, it looks like the PAC-12 is in growing trouble. Those close to the situation are “antsy,” according to The Athletic’s report. One possible fix is to take PAC-12 games to streaming, but it’s unclear how realistic that is.

What can the conference do?

Unfortunately for George Kliavkoff – who often does his best Baghdad Bob impression – there are no great options on the table.

The best option on the table is to immediately add SMU and SDSU. That will provide a bit of a boost, but definitely not enough to improve the conference’s media deal.

It would only be a minor fix, but it’s better than nothing. The reality of the situation is the PAC-12 is losing its two best assets – USC and UCLA. Nothing becomes more valuable after losing its best assets.

PAC-12 commissioner George Kliavkoff visiting the SMU Mustangs. (Credit: Getty Images)
Will the PAC-12 land a new media deal? (Credit: Getty Images)

Kliavkoff and the conference appear to be in serious trouble, and it definitely doesn’t look like there’s a fix on the horizon.

Written by David Hookstead

David Hookstead is a reporter for OutKick covering a variety of topics with a focus on football and culture.

He also hosts of the podcast American Joyride that is accessible on Outkick where he interviews American heroes and outlines their unique stories. Before joining OutKick, Hookstead worked for the Daily Caller for seven years covering similar topics.

Hookstead is a graduate of the University of Wisconsin.

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  1. The instant the Big Ten calls, any of the remaining PAC-12 schools will break their ankles running to join. Much more stability, money and exposure for those schools—more West Coast/late Saturday content for the Big Ten and their media partners.

    Think Oregon and Washington to start. Maybe Cal and Stanford.

    What remains of the PAC 12 after that secondary Big Ten raid won’t be able to compete with what the Big 12 offers and the Big 12 will poach the best of what remains. Think Utah, Arizona, Arizona State and Colorado.

    They can call what remains whatever they like, but it won’t be a ‘Power’ conference and nobody is gonna give them $30 million per school to show their games.

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