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The Pac-12 is unlikely to secure a favorable media rights deal and the Big 12 could benefit, according to a new report.
Media consultant Jim Williams told CBS that the longer negotiations go, the worse things are for the Pac-12 conference.
According to Williams, it’s becoming less likely for the conference to find a “partner willing to feature more than half its games on traditional cable or broadcast television.”
News broke just a few weeks ago that the conference wasn’t close to a deal with ESPN, further limiting options.
READ: Pac-12 ‘NOT CLOSE’ TO A DEAL WITH ESPN: REPORT
Williams said he’s also “at an absolute loss how NBC, CBS, ESPN, ABC or Fox gets [the Pac-12] to 50 [percent].”
That could prove to be the final straw for some schools making decisions on whether to stay or leave the conference.
Big 12 Could Benefit From Pac-12 Media Issues
The same CBS report claims that the Big 12 is potentially interested in taking teams from the four corner schools.
Under their new media rights deal, a minimum of 70% of games will be shown on linear television. That number could be far more desirable for schools like Arizona, ASU, Utah or Colorado.
With 15 months to go before the expiration of the current agreement, and virtually no new options on the table for the Pac-12, some of the schools could become increasingly impatient.
Greg Swaim reported Tuesday that he believes the conference could be adding two schools, not four.
While it’s unclear if those two could include Pac-12 programs, the CBS report would make that substantially more likely.
For Pac-12 commissioner Greg Kliavkoff, it’s clear that his only priority should be getting a new deal done quickly.
Otherwise in just a matter of months it could be too late to save what’s left of the conference.