NHL Expected to Approve Money-Making Helmet Sponsorships

Videos by OutKick

Every pro sports league is looking to make extra dough, and the NHL may just have come up with a creative way to do so.

The NBA sells sponsorships on its uniforms, and NHL commissioner Gary Bettman is a former assistant commissioner of the NBA. So the NHL is sort of mimicking what the NBA does. But instead of uniform patches, the NHL is reportedly looking to sell sponsorships to place on players’ helmets.

And what a great idea it could become. According to TSN,ca, the league could generate up to $15 million with helmet sponsorships during the 2020-21 season alone.

Per Field Level Media:

“Sports Business Daily reported last week that the NHL likely would approve the ad placement for the season. The effort could help clubs recoup some of the money lost by limited or no attendance amid the coronavirus pandemic, but also to give added value to big sponsors. Only one sponsor name would be allowed on a helmet.”

The NHL and players’ union agreed to a 56-game schedule that will begin Jan. 13.

Written by Sam Amico

Sam Amico spent 15 years covering the NBA for Sports Illustrated, FOX Sports and NBA.com, along with a few other spots, and currently runs his own basketball website on the side, FortyEightMinutes.com.


Leave a Reply

Leave a Reply