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NFL Ratings Up In More Than Half Of Local Markets

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Make no mistake, NFL fans are as hungry as ever for a large order of Justin Herbert and a fresh side of Cardinal. But when it comes time to hunting Bears or dining with Texans, fans would rather starve.

Per the Sports Business Journal, NFL ratings are up in 21 of 32 markets this fall, with Herbert’s Chargers leading the way.

2021 NFL local market ratings to date
TEAM MARKET 2021 2020 % +/-
Chargers L.A. 8.7 7.0 24%
Cardinals Phoenix 20.2 16.9 19%
Cowboys Dallas-Ft. Worth 28.8 24.2 19%
Bills Buffalo 46.6 39.8 17%
Panthers Charlotte 19.4 16.8 16%
Raiders Las Vegas 16.4 14.7 12%
Patriots Boston 31.1 27.9 11%
Rams L.A. 10.0 9.0 11%
Packers Milwaukee 41.4 37.3 11%
Titans Nashville 26.5 24.2 10%
Broncos Denver 27.3 24.9 9%
Browns Cleveland-Akron 36.6 33.6 9%
Ravens Baltimore 28.0 25.9 8%
WFT D.C. 16.0 14.9 7%
Lions Detroit 20.5 19.4 6%
Jets N.Y. 7.1 6.8 5%
Dolphins Miami-Ft. Lauderdale 11.2 10.7 5%
Jaguars Jacksonville 20.9 20.1 4%
49ers San Francisco-Oakland-San Jose 18.0 17.6 2%
Buccaneers Tampa-St. Pete 21.9 21.6 1%
Vikings Minneapolis-St. Paul 27.6 27.3 1%
Giants N.Y. 9.5 9.6 -1%
Chiefs Kansas City 44.1 45.9 -4%
Saints New Orleans 40.2 42.0 -4%
Bengals Cincinnati 26.9 28.1 -4%
Falcons Atlanta 14.8 15.5 -5%
Colts Indianapolis 22.7 23.8 -5%
Eagles Philadelphia 24.9 26.3 -5%
Steelers Pittsburgh 36.2 38.8 -7%
Seahawks Seattle-Tacoma 32.1 36.5 -12%
Bears Chicago 22.6 26.0 -13%
Texans Houston 13.5 16.3 -17%

On Monday, Sports Business Journal’s John Ourand shared the NFL local market ratings through Sunday’s games and compared those ratings with last season’s numbers. Only 11 team markets saw a drop in viewership from 2020 to 2021. Unsurprisingly, the league’s second-worst team, Houston, saw the biggest year-to-year decline (-17%).

Curiously, football-crazed Pittsburgh’s ratings have dropped by 7%, and the usually diehard Chicago fanbase appears to be less interested in rookie quarterback Justin Fields than most would’ve imagined. Bears ratings have declined by 13%. Who woulda thunk Mitch Trubisky would be ratings gold in the Windy City?

Amongst the top 10 teams to see an increase in local ratings, only the 5-5 Panthers have a non-winning record. And though the Chargers have seen the biggest increase in year-to-year ratings (24%), their overall viewership rating of 8.7 still trails the cross-town Rams (10.0). That gap will likely close now that made-for-TV receiver Odell Beckham Jr. is running routes for the Rams.

It’s never easy to serve a meal that pleases everyone, but through 10 weeks, the NFL is at least giving fans something to chew on.

 

Follow along on Twitter: @OhioAF

 

 

Written by Anthony Farris

Anthony is a former high school basketball intramural champion who played a leading role in creating two offspring. He spends his weekends hoping for an MTV Rock N' Jock revival.

Follow him on twitter @OhioAF

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