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Upon request from my world class editor Cortney Wilmering, I will be addressing New Era’s latest alternate baseball hats. If spinners from the early 2000s were a collection of hats, these would be them.
You will pay for your crimes against humanity @NewEraCap pic.twitter.com/siTgrpk5K0
— Liam Fennessy (@LiamFennessy_) July 6, 2021
My first impression is simply how busy New Era went with these. All they did was keep the classic logo in the center and stitch the full lettering over the top. Then, for some reason, they randomly added English font. Why?
The good news is that literally no one will buy these hats. Might be the first collection in the history of sports that won’t sell a single unit after launch because they’re that bad. These lids are almost as bad as whatever these were:

At least those shaded your neck on a hot summer day. New Era’s latest drop is 2021 birth control, and I’m here to stop anyone from buying them. Maybe this is how the company plans to attack the population crisis?
Birth control is an appropriate comment. Rape prevention may actually apply, but no guarantees. They really are that bad.
The camo hats look like they would be preferred by Castro and his Cuban National Team.
You ain’t kidding, those are the ugliest baseball cap designs human eyes have ever set sight upon.
These look like ransom notes.
Absolutely hideous.