Bobby Burack
Videos by OutKick
The NBA took another L Thursday night.
Despite 24-hour hype, the LeBron James-led Lakers-Nuggets Conference Finals Game was TKO’ed by Tucker Carlson. The crucial, series-changing Game 4 drew 4.6 million, while a random Thursday episode of Tucker Carlson Tonight brought in 4.74 million.
Remember: this is the Western Conference Finals, with the NBA’s premier team, and its biggest individual draw in LeBron.
At this point, Mark Cuban must dig deep for a disingenuous spin-job. Perhaps, he’ll see losing to only Carlson a positive trend? Wednesday, both Carlson and Sean Hannity — with his 5.2 million viewers — took it to the NBA playoffs’ 4.5 million. Moving in the right direction, Cuban may say.
Since trying to one-up Joy Reid in political misinformation, the NBA ratings have redefined tanking. Game 2 of the Eastern Conference Finals recorded the lowest Conference Finals viewership in 17 years. The first round of the NBA playoffs fell 27% year-over-year and 40% from two seasons ago, the last time LeBron participated in the playoffs.
Luckily for the NBA, sports media is refusing to cover the collapse in viewership. At ESPN, the ratings beat is merely reserved for when the NFL is down and the NBA is not in the tank.
Check out these lies:
A reminder how the media reacted when the NFL’s numbers were down: https://t.co/qvEWdaoMie pic.twitter.com/W0wpqpxjmB
— Bobby Burack (@burackbobby_) December 3, 2019
“Is it time for the NFL to panic?”
(The irrelevant Jags-Dolphins game last night squashed the Lakers game, too.)
“Is the NBA on track to surpass the NFL?” If so, the NBA’s 45% decline on broadcast TV since 2012 must be a rounding error.
Right now, the NBA playoffs can’t even beat a documentary. The number of times a 2020 NBA playoff game has beaten the Last Dance is not a quality number:
"The NBA ratings have tanked. Guys, not ONE NBA playoff game has outrated the Michael Jordan Chicago Bulls documentary that aired on ESPN about the 1990s." –@ClayTravis pic.twitter.com/DjKtVGNRUV
— OutKick (@Outkick) September 24, 2020
*Follow Bobby Burack on Twitter @burackbobby_.
But but but its because of streaming, but but but who needs the people who tune out anyway, but but but…
There is a God!
TV sponsors and advertising companies are already calculating how much LESS they’re gonna be willing to pay for next year’s regular season NBA dumpster fire!!! Fukk ’em all.
Death to the CCP, death to Winnie Xi, and death to the god-forsaken Chinese Basketbal Association!
Well the queen said don’t watch you know the chicom loving police hating sorry excuse for a human being douche bag. This idiot is called the face of the league i mean you couldn’t be more out of touch with most Americans yet they continue to showcase this fool so the collapse will continue yaay.
Well duhhhhhhhh. Huge NBA fan, completely turned it off and tuned it out. Have a vague idea who’s even still playing. And that’s a damn shame.
Will they owe advertisers and networks money for ratings decline. Im sure they promise a certain amount of viewers
Like one of the most loyal NBA sponsors would say: “I’m loving it”
Perfect. Let’s see what happens to the amount of cabbage these players get in the next round of contracts. Liberals consistently say that trickle down economics is a failed theory. Advertising revenue decreases, sponsorship dollars decline and these chumps make less money. Maybe Jason can start a new series entitled, “Economics 101” that we can all forward to athletes. Proposed first installment…”Don’t Call Your Audience Racists”