Alvin Kamara Partnering With NASCAR To Grow Its Base

NASCAR just added another speedster to their roster, though this one won’t be racing. Saints All-Pro running back Alvin Kamara has joined NASCAR as their first ever Growth and Engagement Advisor. The position was created specifically for Kamara, who is a relatively new fan of the sport. The NASCAR newbie attended his first race last June in Miami, before sponsoring driver Ryan Vargas for an Xfinity Series race earlier this year.

The move was first announced via NASCAR’s Twitter account.

Peter Jung, the chief marketing officer for NASCAR, commented on carving out a new roll for Kamara: “Alvin’s journey to NASCAR happened very organically from that initial curiosity to experiencing our events to developing a real and sincere passion for the sport. That’s what we’re looking to tap into… his insights, perspective and ideas ... and learning more about his experience so that we can enhance what we're doing to engage and develop new fans."

Entering his fifth NFL season, NASCAR's newest employee will be tasked with attracting and connecting with new fans. A four-time Pro Bowler, Kamara wasted no time getting acclimated to his new role. He attended Sunday’s Ally 400 at Nashville Superspeedway before addressing his second job:

“Honestly, trying to get people that don’t look like the typical NASCAR fan to watch NASCAR, so I mean there’s a lot of plans,” said Kamara. "This is my first official day. We’re out of the office. It’s race day. Talk to me in about a week and a half, two weeks, and we’ll have some plans.”

Kamara took to social media to joke with Coach Sean Payton about his new gig and even flashed his company key card.

Kamara will be expected to shift gears and swap out his fire-retardant suit for shoulder pads and a helmet when New Orleans begins training camp at the end of July.