Michael Jordan Announces First Three Charity Recipients of Social Justice Donations

In June, we noted that Michael Jordan and Nike’s Jordan Brand were collaborating to donate $100 million over 10 years for social justice causes, and that this represented a notable departure from Jordan’s “Republicans buy sneakers too” mantra. Today, Jordan and Nike announced the first three recipients of funding:

  • NAACP Legal Defense and Educational Fund, Inc. ($1 million)
  • Formerly Incarcerated & Convicted People and Families Movement ($1 million)
  • Black Voters Matter ($500,000)

“I’m all in with Jordan Brand, the Jordan family and our partners, who share a commitment to address the historical inequality that continues to plague Black communities in the U.S.,” Jordan said in the release. “There is a long history of oppression against Black Americans that holds us back from full participation in American society. We understand that one of the main ways we can change systemic racism is at the polls. We know it will take time for us to create the change we want to see, but we are working quickly to take action for the Black community’s voice to be heard.”

The whole world has obviously been changing as well, but this pivot has some roots in the Last Dance documentary when Jordan publicly admitted for the first time that he did indeed once say that Republicans buy sneakers too.

During his playing career and for most of the time in the decades since, Jordan carefully stayed away from affiliation with activist causes. The example that stuck out the most was when Jordan opted not to endorse Harvey Gantt against the segregationist Jesse Helms in the 1990 North Carolina senate race.

Written by Ryan Glasspiegel

Ryan Glasspiegel grew up in Connecticut, graduated from University of Wisconsin-Madison, and lives in Chicago. Before OutKick, he wrote for Sports Illustrated and The Big Lead. He enjoys expensive bourbon and cheap beer.


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  1. Hope Jordon realizes blacks need to remove the trireme from their eye instead of worrying about the splinter in others’. You want change at the polls? Stop voting Democrat. Create your own party – expose the dems for the racists they really are as they inevitably impune the new black party. Then again it probably would just get taken over by leftist radicals…

    • create your own party…i like that option…methinks there would be some libertarians on board with that, some evangelicals, some conservatives…from what I’ve experienced in life, I’m not really different from the majority of black Americans except in whatever flavor of the day victimhood is being sold. otherwise, pro life, pro job, pro freedom, etc etc…as long as you keep the Marxist influence out you would have a real party

  2. Theory- Michael Jordan is joining the SJW movement in order to nullify LeBron’s current philanthropic advantage over Jordan, thereby removing all doubt about his legacy as the greatest basketball player of all time. After watching The Last Dance, the money means nothing to Jordan, but being the GOAT means everything.

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