Luka Doncic Jersey Sales Are Soaring And He Should Be The Future Face Of The League

Videos by OutKick

The NBA has revealed that since the opening of the bubble, Dallas Mavericks star Luka Doncic is second in jersey sales. His emergence as a fan favorite should cement his future as the face of the league.

After watching Luka’s electrifying performances against the Los Angeles Clippers, it was clear he was the next all-time great. Not only a great scorer, but a reliable superstar in the 4th quarter when it matters. Nothing turns basketball fans off faster than a regular season star that can’t impose his will in crunch time. Giannis Antetokounmpo struggled resembling the player he was in route to his back-to-back MVP awards and that persona won’t sell.

Adam Silver should use the recent surge in Doncic’s #77 in Mavericks blue as encouragement to market Luka even further. An incredibly likable kid that, at 21 years old, will be in his prime another 12-13 years. A complete buy in to the current style of pace and shooting that’s frankly an easy sell to a younger audience.

Will this ever change?

Luka Doncic is the ball handler for a Western Conference contender, so his status is unlikely to shrink. Regardless of the who Mark Cuban can pair with Luka over the years, the ball will be in the all-star’s hands. We saw this concept materialize when the conversation was about Jamal Murray and not big man Nikola Jokić. Jokić may have been the better player in a given series, but fans remember the dude with the ball in his hands all game.

#77 is likely to take over the United States the same way #23 in Chicago and Cleveland did. It’s time to start the transition to marketing Luka, rather than guys like Harden or Giannis. After all, that’s a bad white boy.

Written by Gary Sheffield, Jr

Gary Sheffield Jr is the son of should-be MLB Hall of Famer, Gary Sheffield. He covers basketball and baseball for, chats with the Purple and Gold faithful on LakersNation, and shitposts on Twitter. You can follow him at GarySheffieldJr


Leave a Reply
  1. C’mon Gary…C’mon Man !!!
    I guess you’re trying to use some valid metric to make a case for Kuka.
    PS – I just almost LOL when you said #77. Shows ya what I know…
    I thought that was a #11 on his jersey.
    Seriously, Gary…a European player WILL NEVER be the face of the NBA.
    And I don’t even watch, but I’m pretty sure 90% fans would say thumbs down.
    Nothing personal, Luka…prolly a great kid…NO WAY.

  2. none of these responses are based on basketball, the actual sport..this is the problem…5 comments about not basketball….i would like to talk hoops, watch hoops, gamble hoops, but I cannot because culture, politics and sports are all waaayyy to mixed…before it was a little bit, now its too much

  3. Luka will be the face of the NBA due to one reason….

    The kid can flat out ball!! He will average a triple double next year. He’s doing stuff that’s never been done before. Luka is the real deal and is a blast to watch

Leave a Reply