Jemele Hill Pressures Spotify To Pay Black Podcaster $100 Million

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Jemele Hill is pressuring Spotify to pay a black podcaster Joe Rogan money.

“What I would like to see,” Hill said in an interview with the New York Times, “is for [Spotify] to hand $100 million to somebody who is black.”

(Note: In the same report, the Times revealed Spotify will pay Rogan $200 million over three and a half years — not $100 million, as previously reported. Hill was unaware of this number.)

Hill’s demand exemplifies the problem with a racially-obsessed worldview. Hill cries racism whenever there is a successful white person who does not have a black counterpart. However, the top individual in any field, whether white or black, almost never has an equivalent. They’re at the top precisely because they don’t have an equal.

No white person can command as much money on morning television as Robin Roberts, there is no black radio host equal to Howard Stern, and no white athlete is worth as much to Nike as LeBron James is. And in podcasting, Joe Rogan is one of one.

Podcasting is more of a meritocracy than morning television, radio or even the NBA. Podcast hosts are not a part of a television or radio lineup, so they cannot inherit a base audience that already watches or listens to a channel, no matter the host.

This is why podcasters often make a percentage of the revenue that their show generates. For example, a podcaster might earn 50 percent of his show’s revenue, while the distributor — say, Westwood One — takes the other half.

A podcaster’s worth is easily measurable: find the annual profit and agree to a revenue split. In Rogan’s case, Spotify calculated that Rogan was worth around $57 million a year because of:

  • JRE’s annual ad sales.
  • Competing offers from Spotify’s competitors.
  • Projected number of new subscribers he’d attract.
  • Projected number of users who would switch from Apple Podcast to Spotify because of JRE’s exclusivity. (Spotify had to overpay to equal the playing field with Apple.)

JRE is the most popular podcast in the country. Rogan’s value is singular, not indicative of the broader podcast market.

The vast majority of podcasts draw minimal revenue, including Jemele Hill’s. Look at the charts: she never ranks in the top 200. Hardly anyone knows Jemele Hill has more than a Twitter account.

Hill’s podcast may generate — let’s pick a number — $500,000 a year. Thus, if Spotify were to pay her $100 million over three years to prove it’s not racist, it would lose about $98.5 million.

Put simply, there is not currently a black podcaster who is worth Joe Rogan money. Nor is there another white podcaster worth what Rogan is worth. If there were, Spotify would gladly cough up the money and add this other industry-shifting host to its lineup. The revenue that this other podcaster would generate would be worth it.

It would be business malpractice to pay a host, black or white, equal to Rogan. Yet Spotify might do it anyway. The price to protect an organization from baseless claims of racism is high. Perhaps it’s worth nine figures?

Hill’s challenge is absurd. It’s not enlightening, it’s extortion. She’s threatening her own employer that if it doesn’t overpay a black podcaster immediately, she will try to burn the company to the ground with accusations of racism. She’s coming. Watch out.

Jemele Hill hopes that she can frighten her employer into drastically overpaying her for a podcast no one wants to hear.

Written by Bobby Burack

Bobby Burack is a writer for OutKick where he reports and analyzes the latest media topics as well as trending sports, cultural and political stories.

Burack has become a prominent voice in media and has been featured on several shows across OutKick and industry related podcast and radio stations.

Previously, Burack was a writer at The Big Lead where he covered similar topics. He also hosted an eponymous podcast where he interviewed several personalities such as Joe Tessitore, and Adam Schefter.


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    • What fragility, Dumba$$? No, just black racist stupidity. And no, there are stupid white racists as well, but they are not on here. You are apparently down with handouts because people can’t earn it. You know what I want? I want LeBron money for some white basketball player……just because. Sorry, we would never ask for that. You just don’t get it, dummy.

    • Ball is the donkey:

      The donkey told the tiger:
      ′′The grass is blue”.
      The tiger replied:
      ′′No, the grass is green”.
      The discussion became heated up, and the two decided to submit the issue to arbitration, and to do so they approached the lion, King of the Jungle.
      Before reaching the clearing in the forest where the lion was sitting on his throne, the donkey started screaming:
      ′′Your Highness, is it true that grass is blue?”.
      The lion replied:
      “True, the grass is blue”.
      The donkey rushed forward and continued:
      ′′The tiger disagrees with me and contradicts me and annoys me please punish him”.
      The king then declared:
      ′′The tiger will be punished with 5 years of silence”.
      The donkey jumped for joy and went on his way, content and repeating:
      ′′The grass is blue”…
      The tiger accepted his punishment, but he asked the lion:
      ′′Your Majesty, why have you punished me, after all, the grass is green?”
      The lion replied:
      ′′In fact, the grass is green”.
      The tiger asked:
      ′′So why do you punish me?”
      The lion replied:
      ′′That has nothing to do with the question of whether the grass is blue or green. The punishment is because it is not possible for a brave, intelligent creature like you to waste time arguing with a donkey, and on top of that to come and bother me with that question”.
      The worst waste of time is arguing with the fool and fanatic who doesn’t care about truth or reality, but only the victory of their beliefs and illusions. Never waste time on discussions that make no sense… There are people who for all the evidence presented to them, do not have the ability to understand, and others who are blinded by ego, hatred and resentment, and the only thing that they want is to be right even if they aren’t. When ignorance screams, intelligence shuts up. Your peace and tranquility are worth more.

  1. If Joe Rogan deserves 100 million to do a podcast, so does a black person.
    If Joe Rogan deserves 100 million to do a podcast, so does a Mexican person.
    If Joe Rogan deserves 100 million to do a podcast, so does a transgender person.
    If Joe Rogan deserves 100 million to do a podcast, so does a gay person.
    If Joe Rogan deserves 100 million to do a podcast, so does a Chinese person.
    If Joe Rogan deserves 100 million to do a podcast, so does a obese person.
    If Joe Rogan deserves 100 million to do a podcast, so does a short person.
    If Joe Rogan deserves 100 million to do a podcast, so does a (—-fill in the blank—) person.

    Jemele Hill is simply an idiot.

  2. If a black podcaster was getting 10 million views per episode and some episodes got 40 million they’d be getting 100 million. I love how grifters always want to make top level money without a top level product. How about you build your bigots are us podcast into a top 3 juggernaut Jemele. I love how these race hustlers always think that everything should be handed to them because 200 years ago someone they ain’t related to was a slave. Biggest grift of all. Constant whining and victimhood playing for something that they never experienced. What an insult to the people who were actually slaves. They try to get handouts off of the pain and suffering of people they never knew and couldn’t walk a mile in their shoes. That’s the real travesty here, they pray on weak white peoples guilt for something neither party had anything to do with.

  3. Hill is a vile human being, but, you have to give her credit. She has managed to race hustle and extort Millions from corporations for her own pocket. She is literally worthless at her actual job, yet she can afford to charter yachts at $100k for 4-5 days. Must be the systemic racism I keep hearing about.

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