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CNN Is Lost Without An Identity

Television networks so often rely on identity, storylines, and star power to draw audiences. Under President Joe Biden, CNN lacks all three. From 2016 to 2020, CNN personalities were interchangeable. They sounded alike and had the same mission: damage Donald Trump. By the end of Trump’s days in the White House, Tucker Carlson and Rachel Maddow had distanced themselves as the biggest draws in cable news. CNN, of course, does not employ either Carlson or Maddow, so the network had to develop a counter strategy. CNN decided to target the afternoon time slots, and at the start of the new year, it bet big that Tapper could usher the company into a post-Trump era. It expanded The Lead with Jake Tapper to two hours — from 4-6 p.m. — to compete head-to-head with The Five on Fox News and Deadline on MSNBC. CNN even changed his title to “lead anchor for all major Washington events” and slashed an hour from company stalwart Wolf Blitzer to elevate Tapper further.  Though he isn’t a primetime host, Tapper has come to be viewed as the face of CNN. Tapper is CNN’s most talented broadcaster, but he still hasn’t been a needle-mover in the […]

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Written by Bobby Burack

Bobby Burack covers media, politics, and sports at OutKick.