Bobby Burack
This is a strange one.
After some random Twitter account with fewer than two followers tagged Harry’s in a tweet complaining about a segment hosted by The Daily Wire in 2019, the razor company condemned conservatives and quickly ended its relationship with the show. Yes, just like that.
Thanks for bringing this up. We condemn the views in this video, which are inexcusable & at odds with our longtime support of the LGBTQ+ community. We've ended our relationship with this show & are looking into our sponsorships to prevent any values misalignment going forward.
— Harry's (@harrys) March 20, 2021
Daily Wire CEO Jeremy Boreing responded to the bizarre interaction:
I mean, I’m sure they’ll still take your money, but they don’t want to be SEEN taking it by woke Twitter accounts with 2 – yes, 2 – followers.
What matters to Harry’s is being seen by the left as ideologically pure.
— Jeremy Boreing (@JeremyDBoreing) March 22, 2021
Harry’s thinks it has made a strong statement against the supposedly extreme views of The Daily Wire, but it hasn’t. The razor company has advertised with the outlet for years, knowing the leanings of the shows and the majority of its listeners. Harry’s wasn’t ashamed then and isn’t now. Instead, Harry’s got caught and is now afraid.
Quietly making money by promotion on a popular conservative network is all good. Potentially losing status among far-left loons on Twitter is rock bottom.
Harry’s has every right to pull out of a business relationship, but limiting its reach to only a small section of the country — which the far-left is — is a poor business decision. Harry’s knows this. That’s why it chose to advertise with The Daily Wire in the first place.
“Finally, it’s worth noting advertisers leave all the time for all sorts of reasons,” Boreing goes on. “That’s totally appropriate. They have their own businesses to run. But to CONDEMN our product – and thus our audience – after we’ve PROMOTED your product is assholish behavior.”
What’s hilarious about Harry’s decision is envisioning the process. Harry’s was not the target of some mainstream push led by HuffPost to condemn conservatives. One random Twitter account, with fewer followers than ESPN’s High Noon had viewers, sent a tweet 15 days ago. Perhaps, Harry’s employs people just to search through Twitter mentions dating back two weeks to find any and every message of outrage. If so, I wonder what the qualifications for such a job are. Ivy League degree, no doubt.
Man, I really hope @flyingsodacan1 doesn’t come after me next.
“Screw Harry’s,” Boreing closes it out with.
This feels like someone’s 13 year old daughter is in charge of Harry’s Twitter account, and a parent will run in any second saying, “Honey, honey, I understand your upset, but this is a business deal! Now I have to apologize and walk everything back.”
But it’s not. It’s an “adult” employed at a company that values their own ideologies over everyone else’s. And if you disagree, well, that’s not even an option.
Time to cancel that Harry’s subscription I never had.
Too funny. As I read this AdChoice has 2 Harry’s ads on the screen.
This is interesting. Harry’s advertises during the radio show. I decided to give them a shot since it was only 3 bucks for the trial. Looks like that’s all they’ll be getting from me.
Meanwhile, this page literally has 4 Harry’s razors ads on it…
well, just canceled my Harry’s subscription.
I’ve been with Harry’s for several years. Guess I’ll be cancelling that subscription. If enough of us stop buying products from woke companies (Coke, Starbucks, Gillette, Under Armor, Nike, Goodyear, Harry’s, and I’m sure there are others), they will eventually get the message.
maybe those old Geico Cave Man commercials were trying to tell us something … about the future. the future without Amazon water and Netflix razors and Soap by Dove 🤯
its only a matter of time that our smart phones call the woke police on us
Don’t subscribe to Harry’s. They’re woke pussies.
I went with Harry’s (store bought, not subscription) after 20 with Gillette because they told me I was a pig. I guess I’ll be moving off of Harry’s now as well.
I love it when brands reveal their true colors. I don’t support cancel culture, but I do vote with my wallet.
It’s funny, I never used to be a generic product guy but I’m finding them apolitical and actually saving me money.
Funny I see Harry’s ads on this story. I’d never buy them now. Glad I never did. Boycott the boycotters. Cancel the cancellers.
If you don’t think this is coming for Outkick you are crazy.
Cancelled immediately!
I don’t believe in Cancer Culture and just do what we all are afforded…..CHOICE. My choice is to not purchase their product. Get woke, go broke. Letting a Twitter Wokehole sway your opinion is going to cost the company probably more than half it’s revenue since most people on the Left can’t afford their product!!
Never used Harry’s and now never will.
I was a Harry’s customer until a couple of years ago when they aligned with Gillette on the “toxic maculinity” crap. I had just received a shipment from them and called about how to send it back for refund.
The lady said they’ll refund the payment just to have a person like me to NOT be their customer.
Harry’s has been WOKE for a while. This ain’t new.
Thanks! Saves me $3 and I’m happy with my Gillette razor anyway!
Just cancelled my subscription. What pieces of shit.