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Facebook ‘Scrambling’ After Learning Starbucks May Leave Platform After Hateful Comments

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Here’s a line I never thought I’d write: Facebook is worried.

In internal discussions seen by BuzzFeed News, Facebook employees who are responsible for managing its relationship with Starbucks warned that Starbucks may remove its Facebook page after receiving loads of hateful comments. Should Starbucks go through with it, the coffee company would be one of the largest companies ever to cut ties with Facebook.

The report said the looming threat has Facebook “scrambling.”

“Starbucks is in the process of evaluating their organic presence on FB, and whether they should continue to have a presence on the platform at all,” a Facebook employee wrote last week. “Anytime they post (organically) in regards to social issues or their mission & values work (e.g. BLM, LGBTQ, sustainability/climate change, etc.) they are overwhelmed by negative/insensitive, hate speech related comments on their posts.”

“At Facebook, some who work with Starbucks’s social media team fear the company may move beyond pulling its ads and remove its page completely,” the report goes on. “According to Starbucks’s annual report, it spent more than $258 million in advertising globally last year.”

I want to go back to what I wrote last week regarding a teacher who told students that George Floyd would be alive if he had complied with police. The story can be found here. In my response to it, I discuss that multiple statements can be true at once. Things are not always right or wrong, yes or no, A or B. That’s the case here.

Starbucks opened itself up to criticism by posting about BLM, climate change, and other political views that are divisive. When a company, any company, takes a political stance, it risks alienating customers who don’t agree. 

That said, while people have a right to comment and express their displeasures, there’s no excuse for hateful or threatening comments. None. Regardless of what the company posted, anyone who writes such things is wrong.

The anonymous Facebook employee quoted notes that Starbucks has struggled to moderate comments and is unable to disable comments on the page. Facebook is looking into that matter.

Starbucks’ other option is to pivot away from social and political commentary, though the company doesn’t seem to consider that an option right now.

Whatever happens, just know the tech tyrants at Facebook are scrambling. 

Written by Bobby Burack

Bobby Burack covers media, politics, and sports at OutKick.

23 Comments

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  1. I worked at a Roasting Plant for Starbuck’s for 6 years. Things were fine until the Philadelphia incident. From that moment on, the company started becoming way too woke. Diversity and sensitivity training became a weekly thing. I left not too long after this.

    • Exactly my sentiments during the time I worked there. Just like LeBron James and the Hollywood woke…..just shut up, do the job you’re paid to do and stay in your lane. If you want to be SJW’s, then quit your profession and do your own thing. Company’s that go completely woke will eventually have to cave because they know they’ll eventually go broke

  2. “That said, while people have a right to comment and express their displeasures, there’s no excuse for hateful or threatening comments. None. Regardless of what the company posted, anyone who writes such things is wrong.”

    Bro, are you fucking serious? These are people that claim ‘speech is violence.’ They label as hate speech anything that disagrees with them. There is NO reason, none, to think any kind of high volume of gross comments went their way – they almost assuredly were in the minority, the rest being mocking or straight-up critical of their woke stance. Think before you type more, Bob.

  3. “That said, while people have a right to comment and express their displeasures, there’s no excuse for hateful or threatening comments. None. Regardless of what the company posted, anyone who writes such things is wrong.”

    Not a good take, considering the source of the accusations. That “hate speech” is merely consumers telling Starbucks to stay in their lane and out of politics. The “threats” are generally threats to boycott the company. Anyone dumb enough to make actual physical threats can be dealt with case by case, either criminally or civilly. I seriously doubt there were many threats of physical violence.

  4. Starbucks employees began the “no service to police” trend well before it was fashionable for minimum wage fastfood workers to do so.

    Starbucks supported defund police in several areas.

    Starbucks never works to be a part of the community where they have stores.

    Starbucks deserves everything they receive when they post about social justice stuff. Facebook, being as woke as Starbucks, deserves to get manhandled.

  5. Starbucks coffee is way over roasted and over priced. Perhaps if they focused on the quality of their overpriced food and mediocre service, instead of social issues, they’d do OK. Drink local coffee or make your own. Screw these corporations.

  6. “there’s no excuse for hateful or threatening comments.”

    OK, sure. But these days, mild criticism is often referred to as “hate”. The term “haters” is frequently used to mean anyone who criticizes. In this atmosphere, I would not take Starbucks’ word at face value, especially since they are extremely left of center.

    Stop buying their overpriced, crappy-tasting, woke-ass swill.

  7. There is a simple solution
    Drink Black Rifle Coffee
    Sign up for their subscription,veteran owned, delicious coffee

    I stopped going to the “woke”,anti-police Starbucks a few years ago

  8. I’m with Bobby, I don’t agree with hate speech, but this is perfect for FB. They can double down on censoring saying they are supporting a bigger more elite customer. Remember we are not part of the elite so we don’t count as part of their model.

  9. The left loves hate speech when they are spewing against whites, conservatives, and Republicans. When it comes back at them, not so much so they whine like little bitches. Fuck both of these woke, jefkoff companies.

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